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Global Media Economics: Commercialization, Concentration and Integration of World Media Markets
By Alan B. Albarran (editor) and Sylvia Chan-Olmsted (editor)
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Bibliographic Detail
Publisher Iowa State Pr
Publication date June 30, 1998
Pages 362
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780813826905
ISBN-10 081382690X
Dimensions 1 by 6.50 by 9.50 in.
Weight 1.50 lbs.
Availability§ Out of Print
Original list price $54.99
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene. The contributors to this volume take us around the world - from Nigeria to Singapore to Spain - to give reports on how media, political and economic issues intersect in various ways in different countries. Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro- and microeconomic realities of the media around the globe.

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Hardcover
Book cover for 9780813826905
 
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from Iowa State Pr (June 30, 1998)
9780813826905 | details & prices | 362 pages | 6.50 × 9.50 × 1.00 in. | 1.50 lbs | List price $54.99
About: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.

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