search for books and compare prices
cover image
Communication Theories: Origins, Methods, and Uses in the Mass Media
Price
Store
Arrives
Preparing
Shipping

Jump quickly to results on these stores:

The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Longman Pub Group
Publication date September 1, 1991
Binding Paperback
Edition 3rd
Book category Adult Non-Fiction
ISBN-13 9780801304637
ISBN-10 0801304636
Dimensions 0.75 by 6.25 by 9.50 in.
Weight 1.20 lbs.
Original list price $71.00
Other format details reference
Summaries and Reviews
Amazon.com description: Product Description:

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.



Editions
Paperback
Book cover for 9780801304637
 
The price comparison is for this edition
3rd edition from Longman Pub Group (September 1, 1991)
9780801304637 | details & prices | 6.25 × 9.50 × 0.75 in. | 1.20 lbs | List price $71.00
About: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.