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Groundswell: Winning in a World Transformed by Social Technologies
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Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word
Bibliographic Detail
Publisher Harvard Business School Pr
Publication date May 24, 2011
Pages 332
Binding Paperback
Edition Exp rev
Book category Adult Non-Fiction
ISBN-13 9781422161982
ISBN-10 1422161986
Dimensions 1 by 5.50 by 8.25 in.
Weight 0.75 lbs.
Original list price $18.00
Summaries and Reviews
Amazon.com description: Product Description:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.


Editions
Hardcover
Book cover for 9781422125007
 
With Charlene Li | from Harvard Business School Pr (April 21, 2008)
9781422125007 | details & prices | 286 pages | 6.50 × 9.50 × 1.00 in. | 1.35 lbs | List price $29.95
About: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals.
Paperback
Book cover for 9781422161982
 
The price comparison is for this edition
With Charlene Li | Exp rev edition from Harvard Business School Pr (May 24, 2011)
9781422161982 | details & prices | 332 pages | 5.50 × 8.25 × 1.00 in. | 0.75 lbs | List price $18.00
About: Corporate executives struggle to harness the power of social technologies.
CD/Spoken Word
Book cover for 9781596592124
 
With Charlene Li | Unabridged edition from Gildan Audio (October 7, 2008)
9781596592124 | details & prices | 5.25 × 6.25 × 1.25 in. | 0.42 lbs | List price $29.98
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