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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Product Description: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts...read more
By Werner Joseph Severin and James W. Tankard
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Paperback:

9780801304637 | 3rd edition (Longman Pub Group, September 1, 1991), cover price $71.00 | About this edition: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory.

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