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Stickier Marketing: How to Win Customers in a Digital Age
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date February 28, 2014
Pages 255
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780749471088
ISBN-10 0749471085
Dimensions 0.50 by 6.25 by 9 in.
Weight 0.88 lbs.
Published in Great Britain
Original list price $27.95
Summaries and Reviews
Amazon.com description: Product Description:

The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a trusted source of information.

Stickier Marketing offers a set of rules for effective communications in the digital age by asking “not what your marketing can do for you, but what your marketing can do for your customer.” Grant Leboff argues that it is not "return on investment" that matters but "return on engagement," not unique sales point (or USP), but customer engagement point (CEP), that will make the difference in today's cluttered marketplace. He covers four areas of CEP, which include partnerships, content, market positioning and emotional selling proposition, and encourages user generated content (UGC).

This second edition has been thoroughly updated and includes three new chapters that focus on content, discovery and the mobile revolution.

Editions
Hardcover
Book cover for 9780405046292 Book cover for 9780749476267
 
2 edition from Kogan Page Ltd (February 28, 2014)
9780749476267 | details & prices | 255 pages | 6.25 × 9.25 × 0.75 in. | 1.20 lbs | List price $50.00
With Thomas Chivers | from Ayer Co Pub (June 1, 1972); titled "Eonchs of Ruby: A Gift of Love"
9780405046292 | details & prices | List price $18.00
This edition also contains Eonchs of Ruby: A Gift of Love
About: High quality publisher of facsimile reprints.
Paperback
Book cover for 9780749471088
 
The price comparison is for this edition
2 edition from Kogan Page Ltd (February 28, 2014)
9780749471088 | details & prices | 255 pages | 6.25 × 9.00 × 0.50 in. | 0.88 lbs | List price $27.95
About: The internet has revolutionized the way brands interact with their customers.

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