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The Ultimate Crm Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
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Hardcover
Book cover for 9780071409353
 
from McGraw-Hill (October 1, 2002)
9780071409353 | details & prices | 304 pages | 6.25 × 9.25 × 1.25 in. | 1.55 lbs | List price $36.95
About: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits.