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The Successful Marketing Plan: How to Create Dynamic, Results-Oriented Marketing
By Scott W. Cooper; Roman G. Hiebing, Jr; Steven J. Wehrenberg
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Paperback
Book cover for 9780071745574
 
4 rev exp edition from McGraw-Hill (September 15, 2011)
9780071745574 | details & prices | 566 pages | 8.50 × 11.00 × 1.25 in. | 2.95 lbs | List price $47.00