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Strategic Global Marketing: Issues and Trends
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Hardcover
from Routledge (April 1, 2003)
9780789020161 | details & prices | 233 pages | 6.00 × 9.00 × 0.75 in. | 1.20 lbs | List price $135.00
About: Learn to select appropriate strategic tools and measure the competitiveness of international firms!
About: Learn to select appropriate strategic tools and measure the competitiveness of international firms!
Paperback
from Routledge (May 1, 2003)
9780789020178 | details & prices | 233 pages | 6.00 × 8.25 × 0.75 in. | 0.85 lbs | List price $78.95
About: Learn to select appropriate strategic tools and measure the competitiveness of international firms!
About: Learn to select appropriate strategic tools and measure the competitiveness of international firms!