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Positioning Theory and Strategic Communication: A New Approach to Public Relations Research and Practice
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Hardcover
from Routledge (June 2, 2014)
9780415532631 | details & prices | 228 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $160.00
About: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology â but what are they talking about?
About: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology â but what are they talking about?