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Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World
By Richard F. Yalch; Curtis P. Haugtvedt; Karen A. Machleit
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Hardcover
Book cover for 9780805851540
 
from Psychology Pr (February 28, 2005)
9780805851540 | details & prices | 551 pages | 6.25 × 9.00 × 1.25 in. | 2.00 lbs | List price $195.00
Paperback
Book cover for 9780805851557
 
from Psychology Pr (February 28, 2005)
9780805851557 | details & prices | 551 pages | 5.75 × 8.75 × 1.25 in. | 1.65 lbs | List price $98.95