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Mobile Marketing Handbook: A Step-by-step Guide to Creating Dynamic Mobile Marketing Campaigns
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Paperback
Book cover for 9780910965828 Book cover for 9780910965903
 
2 edition from Information Today Inc (January 3, 2012); titled "The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns"
9780910965903 | details & prices | 217 pages | 6.25 × 9.25 × 0.75 in. | 0.75 lbs | List price $29.95
With Laura Marriott (other contributor) | from Information Today Inc (January 1, 2009)
9780910965828 | details & prices | 218 pages | 6.00 × 9.00 × 0.50 in. | 0.74 lbs | List price $29.95
About: Focusing on a concept that is rapidly integrating into the daily lives of consumers—locally, nationally, and globally—this handbook presents a detailed examination of mobile marketing.