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Marketing Research Essentials
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Paperback
9 edition from John Wiley & Sons Inc (December 31, 2016)
9781119043072 | details & prices | 416 pages | List price $133.50
About: In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research.
About: In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research.
With Ali Madanipour |
3rd bk&cdr edition from South-Western Pub (June 1, 2000)
9780324023176 | details & prices | 8.25 × 10.25 × 1.00 in. | 2.15 lbs | List price $89.95
This edition also contains Urban Design, Space and Society
About: Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class.
This edition also contains Urban Design, Space and Society
About: Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class.