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Marketing Corporate Image: The Company As Your Number One Product
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
2nd edition from Ntc Pub Group (December 1, 1998)
9780844233079 | details & prices | 274 pages | 6.25 × 9.50 × 1.00 in. | 1.30 lbs | List price $29.95
About: A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset.
About: A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset.
from Natl Textbook Co Trade (August 1, 1991)
9780844232829 | details & prices | 6.50 × 9.25 × 1.25 in. | 1.35 lbs | List price $39.95
About: Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product.
About: Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product.
Paperback
Reprint edition from Ntc Pub Group (August 1, 1993)
9780844232836 | details & prices | 6.50 × 9.00 × 0.75 in. | 1.00 lbs | List price $29.95
About: A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset.
About: A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset.