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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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Hardcover
from John Wiley & Sons Inc (April 1, 2013)
9781118092217 | details & prices | 327 pages | 6.50 × 9.25 × 1.00 in. | 1.45 lbs | List price $39.95
About: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP âGordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last.
About: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP âGordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last.