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Managing Software for Growth: Without Fear, Control, and the Manufacturing Mindset
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Paperback
Book cover for 9780321117434
 
from Addison-Wesley (August 1, 2003)
9780321117434 | details & prices | 192 pages | 5.75 × 8.75 × 0.50 in. | 0.70 lbs | List price $34.99
About: Business managers -- whether consciously or unconsciously -- view software as a manufacturing exercise.