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Leveraging Marketing Metrics: Leading Cmos on Driving Accountability, Supporting Business Objectives, and Interpreting Results
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Paperback
from Aspatore Books (April 1, 2011)
9780314276346 | details & prices | 111 pages | 5.50 × 8.50 × 0.25 in. | 0.38 lbs | List price $60.00