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Inside Political Campaigns: Theory and Practice
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Hardcover
from Praeger Pub Text (April 30, 1997)
9780275955878 | details & prices | 266 pages | 6.50 × 9.50 × 1.00 in. | 1.45 lbs | List price $138.00
About: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.
About: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.