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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
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Hardcover
from Harvard Business School Pr (June 5, 2012)
9781422172315 | details & prices | 222 pages | 6.50 × 9.75 × 1.00 in. | 1.00 lbs | List price $27.00
About: Introducing return on relationship” with your most valued customersThe traditional model of growing your businessby relying on employees in sales, marketing, and product developmentis dying.
About: Introducing return on relationship” with your most valued customersThe traditional model of growing your businessby relying on employees in sales, marketing, and product developmentis dying.