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Brandmaps: The Competitive Marketing Strategy Game
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
4 sub edition from Prentice Hall (March 1, 1997)
9780135974513 | details & prices | 196 pages | 8.50 × 11.25 × 0.75 in. | 1.35 lbs | List price $84.00
About: Appropriate for advanced marketing courses.
About: Appropriate for advanced marketing courses.
With Elizabeth MacLeod |
3rd edition from Prentice Hall (January 1, 1994)
9780131775022 | details & prices | 8.75 × 11.25 × 0.50 in. | 1.05 lbs | List price $38.90
This edition also contains Royal Murder: The Deadly Intrigue of Ten Sovereigns
About: BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process.
This edition also contains Royal Murder: The Deadly Intrigue of Ten Sovereigns
About: BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process.
2 rev sub edition from Prentice Hall (June 1, 1992)
9780130936912 | details & prices | 8.25 × 11.00 × 0.25 in. | 0.75 lbs | List price $33.33
About: Appropriate for advanced marketing courses.
About: Appropriate for advanced marketing courses.