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Branding Across Borders: A Guide to Global Brand Marketing
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Hardcover
from McGraw-Hill (November 1, 2001)
9780658009457 | details & prices | 232 pages | 6.25 × 9.00 × 0.75 in. | 1.30 lbs | List price $34.95
About: A leading authority on global branding sheds new light on how business can develop an effective global brand strategy, using case examples to demonstrate the principles of success and to spotlight key branding practices and marketing trends.
About: A leading authority on global branding sheds new light on how business can develop an effective global brand strategy, using case examples to demonstrate the principles of success and to spotlight key branding practices and marketing trends.