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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
By G. Michael Maddock; Luisa C. Uriarte; Javier Flaim; Brett S. Miller
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Hardcover
Book cover for 9780470643594
 
from John Wiley & Sons Inc (May 3, 2011)
9780470643594 | details & prices | 218 pages | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $33.00