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Beyond the Mission Statement: Why Cause-based Communications Lead to True Success
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Paperback
from Paramount Market Pub (July 15, 2006)
9780976697374 | details & prices | 148 pages | 6.00 × 8.75 × 0.50 in. | 0.60 lbs | List price $24.95
About: Too often a marketing communications campaign begins with the words, "We need a new logo.
About: Too often a marketing communications campaign begins with the words, "We need a new logo.