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The Architecture of Innovation: The Economics of Creative Organizations
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Hardcover
Book cover for 9781422143636
 
from Harvard Business School Pr (September 4, 2012)
9781422143636 | details & prices | 206 pages | 6.25 × 9.75 × 1.00 in. | 0.95 lbs | List price $28.00
About: Find the right innovation modelInnovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark—plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context.