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Advertising: Its Role in Modern Marketing
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Paperback
With William J. Knaus | 8 edition from Dryden Pr (September 1, 1994)
9780030981562 | details & prices | 8.50 × 11.00 × 0.75 in. | 1.55 lbs | List price $33.95
This edition also contains Do It Now!: Break the Procrastination Habit