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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
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Hardcover
With Kristof Coussement (other contributor), Koen W. De Bock (other contributor) |
from Gower Pub Co (July 30, 2013)
9781409444619 | details & prices | 324 pages | 6.75 × 9.75 × 1.00 in. | 2.00 lbs | List price $149.95