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60-minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Hardcover
from John Wiley & Sons Inc (May 13, 2013)
9781118625163 | details & prices | 246 pages | 6.25 × 9.25 × 1.00 in. | 1.35 lbs | List price $30.00
About: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy.
About: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy.