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Tables of Contents for Obey the Giant
Chapter/Section Title
Page #
Page Count
Introduction
6
10
Advertisements for Utopia
The boredom of plenty
16
7
Inside the blue whale
23
9
Prozac for the ear
32
4
The medium of emergent desire
36
6
In every dream home
42
6
Alternative by design?
48
7
Branded journalism
55
6
Sentenced to buy
61
3
Here is me!
64
4
Don't think, shoot
68
4
An artist's rights
72
3
Ineffable cool
75
3
Blank look
78
3
Shopping on planet irony
81
7
Digital supergirls
88
2
Graphic sex
90
5
Erotic documents
95
3
Death in the image world
98
13
Che is risen
111
4
Under the knife
115
5
The Resistance Meme
Too much stuff
120
3
Design is advertising
123
13
First things first
136
5
First things next
141
10
Thirteen provocations
151
7
Surface wreckage
158
7
This is a record cover
165
5
Fighting ads with ads
170
4
A child's fate?
174
3
Preparing for the meme wars
177
8
The designer as reporter
185
4
Books of blood and laughter
189
4
The critical path
193
4
When objects dream
197
7
Power to translate
204
6
Future imperfect
210
4
Notes
214
4
Bibliography
218
2
Index
220
4
Acknowledgements
224