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Tables of Contents for Communicating Knowledge
Chapter/Section Title
Page #
Page Count
Preface
ix
Tables
xi
Figures
xii
Abbreviations
xiii
Publishing from the Past to the Present
1
26
Introduction: what is publishing?
1
5
From printing to publishing
6
8
The language of publishing
14
6
The internationalization of publishing
20
7
Publishing in the Global Economy
27
32
Introduction
27
3
The international book trade: a statistical overview
30
5
The British and American book trades
35
5
Publishing companies
40
5
Conglomerates and independents
45
3
The legal framework of publishing
48
5
Conclusion
53
6
Forms of Publishing
59
38
Introduction
59
1
The variety of published material
60
15
The sources of published material
75
4
The formats of published material
79
18
The Publishing Process
97
34
Introduction
97
2
What is an author?
99
6
Authors and publishers
105
1
Creative relationships: authors and editors
106
6
Business relationships: contracts and rights
112
4
From author to bookseller
116
7
Conclusion
123
8
Selling Books
131
28
Introduction
131
2
Selling consumer books
133
4
Book clubs and direct selling
137
2
Book prices and the demise of the Net Book Agreement
139
5
Wholesaling and the distribution of books
144
3
E-commerce and the book trade
147
2
Selling to libraries
149
10
Information Technology and Publishing
159
26
Introduction
159
2
ICT and print publishing
161
3
Electronic publishing
164
5
The impact of electronic publishing
169
9
ICT and the business of publishing
178
2
Authors and readers
180
5
Publishing in a Networked World
185
26
Introduction
185
2
The great convergence
187
5
The use of information media
192
6
Copyright: the threatened asset
198
4
The business of publishing re-made
202
9
Bibliography
211
14
Index
225