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Tables of Contents for Neural Networks in Business
Chapter/Section Title
Page #
Page Count
Preface
i
 
Kate A. Smith
Jatinder N. D. Gupta
Acknowledgements
v
 
Section I: Introduction
Neural Networks for Business: An Introduction
1
25
Kate A. Smith
Section II: Applications to Retail Sales and Marketing
Predicting Consumer Retail Sales Using Neural Networks
26
15
G. Peter Zhang
Min Qi
Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer
41
14
Ai Cheo Yeo
Kate A. Smith
Robert J. Willis
A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan
55
15
Edward Ip
Joseph Johnson
Katsutoshi Yada
Yukinobu Hamuro
Naoki Katoh
Stephane Cheung
Segmentation of the Portuguese Clients of Pousadas de Portugal
70
19
Margarida G. M. S. Cardoso
Fernando Moura-Pires
Neural Networks for Target Selection in Direct Marketing
89
23
Rob Potharst
Uzay Kaymak
Wim Pijls
Section III: Applications to Risk Assessment
Prediction of Survival and Attrition of Click-and-Mortar Corporations
112
12
Indranil Bose
Anurag Agarwal
Corporate Strategy and Wealth Creation: An Application of Neural Network Analysis
124
16
Caron H. St. John
Nagraj (Raju) Balakrishnan
James O. Fiet
Credit Rating Classification Using Self-Organizing Maps
140
14
Roger P. G. H. Tan
Jan van den Berg
Willem-Max van den Bergh
Credit Scoring Using Supervised and Unsupervised Neural Networks
154
13
David West
Predicting Automobile Insurance Losses Using Artificial Neural Networks
167
22
Fred L. Kitchens
John D. Johnson
Jatinder N. D. Gupta
Section IV: Applications to Financial Markets
Neural Networks for Technical Forecasting of Foreign Exchange Rates
189
16
Jing Tao Yao
Chew Lim Tan
Using Neural Networks to Discover Patterns in International Equity Markets: A Case Study
205
15
Mary E. Malliaris
Linda Salchenberger
Comparing Conventional and Artificial Neural Network Models for the Pricing of Options
220
16
Paul Lajbcygier
Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting
236
9
Kate A. Smith
Larisa Lokmic
About the Authors
245
10
Index
255