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Tables of Contents for Cases on Worldwide E-Commerce
Chapter/Section Title
Page #
Page Count
Preface
i
GlobeRanger Corporation
Hanns-Christian L. Hanebeck Stanley L. Kroder John H. Nugent and Mahesh S. Raisinghani
1
31
Implementation Management of an E-Commerce-Enabled Enterprise Information System: A Case Study at Texas Instruments
R. P. Sundarraj and Joseph Sarkis
32
16
A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International
David Paper Kenneth B. Tingey
48
22
E-Learning Business Models: Framework and Best Practice Examples
Sabine Seufert
70
25
Growth and Consolidation in the Spanish-Speaking E-Commerce Market
Roberto Vinaja
95
18
Inca Foods: Reaching New Customers Worldwide
J. Martin Santana Jaime Serida and Antonio Diaz
113
22
Reality vs Plan: How Organizational E-Commerce Strategies Evolve
David Gordon and James E. Skibo
135
16
Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Margaret T. O'Hara Hugh J. Watson
151
20
Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger
Ira Yermish and Dale A. Bondanza
171
15
ENI Company
Ook Lee
186
15
Safeco®: Leveraging the Web in a Knowledge-Based Service Industry
Debabroto Chatterjee and Leonard M. Jessup
201
20
E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top
Adam T. Elegant and Ramiro Montealegre
221
29
About the Authors
250
8
Index
258
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