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Tables of Contents for Consulting Business
Chapter/Section Title
Page #
Page Count
The Right Stuff
1
10
Before You Become a Consultant
3
2
What Exactly Do Consultants Do, Anyway?
5
1
A Brief History of Consulting
6
2
Top 20 Consulting Businesses Thriving Today
8
3
Finding Your Specialty
11
12
Assessing Your Skills and Talents
13
3
Could You Teach a Workshop in Your Field of Expertise?
16
2
Who Is Your Target Audience?
18
1
Can You Make a Difference?
18
1
Defining Your Market
19
2
Finding Those Clients
21
2
Setting Up Shop
23
6
Toll-Free Telephone Numbers, Web Pages, and Other Myths of Success
24
5
Toll-Free Telephone Numbers
25
1
Web Pages
26
1
Naming Your Business
27
1
Business Licenses and Other Necessary Paperwork
28
1
Finding and Keeping Clients
29
18
Direct Mail
30
4
Cold Calls
34
1
Advertising
35
2
Newsletters
37
3
Public Speaking
40
1
The Importance of Associations
41
1
Don't Hesitate to Ask for Referrals
42
1
Publicity vs. Public Relations
42
3
Media Lists
45
1
When Things Go Wrong
46
1
Prices and Other Money Matters
47
8
How Much Should You Charge?
48
3
Hourly Fees
49
1
Project Rates
50
1
Retainer Basis
50
1
Bonus Options
50
1
Should You Accept Credit Cards?
51
4
Avoiding Cash Flow Problems
52
3
Being the Best
55
6
Develop a Win-Win Style
58
1
Five Situations to Avoid
58
3
Contract Pointers
61
12
Decide What You Want
62
6
Contracts and Letters of Agreement
68
5
Writing a Winning Report
73
6
Fund-Raising Report
77
2
Know When You Need Help
79
6
How to Write a Job Description
82
1
Screening Applicants
82
3
Frequently Asked Questions
85
4
Appendix
89
2
Index
91