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Tables of Contents for Something to Be Desired
Chapter/Section Title
Page #
Page Count
The Spectacle
A reevaluation of the Situationist thesis
9
12
What's Bad About Good Design?
How Mo Ma turned design into a marketing device
21
8
Shopping on the Right Side
Wayfinding as the defining experience
29
6
The 39.37-Inch Unit
Branding the metric system
35
8
Voice Activation
Making a verbal commitment to machines
43
6
Make it Readable
Alexander Liberman: on overcoming aesthetics
49
12
Creating Desires
A uniquely American concept
61
8
Ergonomics of the Mind
Object lesson #1: the chair
69
10
The Push Pin Studio
Maintaining a consistent level of creativity
79
12
Surprise and be Surprised
What happens when illustrations become icons
91
6
The Golden Section
In search of modularity
97
8
A Table for Your Feet
Object lesson 2: the coffee table
105
8
Bottling ``It''
Extracting the essence of a magazine
113
8
What Color is Mickey Mouse?
Not a black and white issue
121
6
Packaging the Brand
Walter Landor: a pioneer
127
14
Meet the Jury
When good people make difficult choices
141
10
Information Age, Circa 1964
The merchandising of facts
151
8
An Inferiority Complex
Is design an art or a craft?
159
8
The Boudoir
Space for real intimacy
167
6
Big-Budget Rebellion
Art Kane: An eye for glamour
173
10
The Conundrum of Authorship
Who owns images?
183
8
Women and Wheels
Object lesson #3: the car
191