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Tables of Contents for The Complete, Authoritative Guide to Self Publishing
Chapter/Section Title
Page #
Page Count
Dedication
7
2
Introduction
9
6
1. Getting Started
15
26
Why Self-Publish?
15
7
Getting Ready
22
2
Identify the Market or Audience
24
5
Writing
29
1
Editing
30
6
Financing Your Book
36
5
2. Before the Layout
41
16
Before the Layout
41
16
3. Layout Components
57
24
Do It Right the First Time
57
1
Camera-ready or Farm It Out?
58
2
Capture the Flavor of Your Work
60
1
An Eye to Marketing
61
1
Study Other Books
61
2
Establishing Parameters of Layout
63
3
Live Matter Size
66
1
The Type
67
5
Page Specifications
72
4
Captions
76
5
4. Book Components
81
18
The Cover
81
3
Title Page
84
1
Copyright Page
85
3
Table of Contents
88
2
Dedication
90
1
Introduction/Foreword/Prologue/Preface/Epilogue
91
1
Section Dividers, Chapter Headings and Subheads
91
2
Appendices/References/Bibliography/Index
93
1
Author's Biography
94
5
5. Graphics
99
14
Graphics
99
1
Line Art
99
1
Paintings and Other Art
100
1
Finding an Artist
100
2
Photographs
102
2
Photographs and the Printer
104
3
The Cost of Photo Reproduction
107
6
6. The Layout
113
42
The Layout
113
1
Galleys
113
3
Paste-up
116
6
Laying Out the Graphics
122
3
Percenting Photos
125
4
Cropping
129
7
Layout Enhancements
136
1
Bleeds
137
1
Two-Page Spreads
138
2
Layout Balance
140
2
Color in the Layout
142
3
Centerlines and Printer's Marks
145
1
Computerized Layouts
146
9
Printing
155
28
Printing
155
2
Selecting a Printer
157
3
The Price Break
160
6
Reprints
166
1
Printing Terms
167
1
Stocks
167
4
Ink
171
2
Coatings
173
1
Bindings
174
1
Saddle-Stitch
174
1
Plastic Comb
175
2
Spiral Bind
177
1
Perfect Binding
177
2
Cloth-Bound Hardback
179
4
8. Pricing
183
8
Pricing
183
8
9. Promotion
191
36
Promotion
191
1
Magazines and Newspapers
191
8
Direct Mail
199
5
Dealers
204
1
Book Clubs
205
1
Speaking and Demonstrations
206
1
Professional and Fraternal Organizations
207
1
Product Piggy-Backing
207
5
Book Wholesalers
212
2
TV and Radio
214
1
Library and Bookstore Signings
215
2
Additional Promo Literature Sales Tools
217
5
Promotional and Ad Agencies
222
5
10. Fulfillment
227
10
Fulfillment
227
1
Packaging
227
1
Office Help
228
1
Postage/Shipping
229
2
Bonus Money
231
1
Out-of-Country Checks
231
1
Sales Tax and Tax License
232
1
Timeliness
233
4
11. Special Considerations for Periodicals
237
14
Special Considerations for Periodicals
237
1
Promotion
238
1
Getting Material
239
2
Layout Considerations
241
1
Ads and Ad Sales
242
1
The Subscriber
243
1
Renewals
244
2
Beginning Surge and Second-Year Blues
246
5
12. Conclusion/Appendix/References/Index/Biography
251
Conclusion
251
1
References
252
1
Appendix
253
11
Index
264
9
About the Author
273