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Tables of Contents for Looking Closer
Chapter/Section Title
Page #
Page Count
Acknowledgements
Introduction
Steven Heller
MODERNISM AND ITS MALCONTENTS
A Natural History of Typography
19
6
J. Abbott Miller
Ellen Lupton
Good History/Bad History
25
9
Tibor Kalman
J. Abbott Miller
Karrie Jacobs
The Time Machine
34
4
Steven Heller
Morality and Myth: The Bauhaus Reassessed
38
5
Dietmar R. Winlker
Some Thoughts On Modernism, Past, Present, and Future
43
6
Milton Glaser
Ivan Chermayeff
Rudolf deHarak
Rethinking Modernism, Revising Functionalism
49
2
Katherine McCoy
Long Live Modernism!
51
1
Massimo Vignelli
Life, Style, and Advocacy
52
3
Dan Friedman
On Overcoming Modernism
55
6
Lorraine Wild
On White Space: When Less Is More
61
5
Keith Robertson
Kicking Up A Little Dust
66
11
Michael Dooley
LANGUAGES AND DIALECTS
Starting From Zero
77
4
Keith Robertson
Pictures, Phonemes, and Typography
81
2
Marc Treib
Type and Deconstruction In The Digital Era
83
5
Rick Poynor
Logos, Flags, and Escutcheons
88
3
Paul Rand
Reading Outside The Grid: Designers and Society
91
6
Frances Butler
The Written Word: The Designer As Executor, Agent, and Provocateur
97
4
William Drenttel
I Like The Vernacular... Not
101
3
Jeffery Keedy
Low and High: Design In Everyday Life
104
4
Ellen Lupton
Legible?
108
7
Gerard Unger
A Brave New World: Understanding Deconstruction
115
7
Chuck Byrne
Martha Witte
Typefaces Are Rich With the Gesture and Spirit of Their Own Era
122
4
Michael Rock
Typeface Designs and Text
126
3
Jonathan Barnbrook
The (Layered) Vision Thing
129
6
Mike Mills
SURFACE AND STYLE
Neomania: Feeding the Monster
135
8
Anne Burdick
Secondhand Culture
143
3
Sharon Helmer Poggenpohl
Since When Did USA Today Become The National Design Ideal?
146
3
Michael Rock
On Typishness: This Is My Theory My Theory Is Wrong
149
4
Karrie Jacobs
The Curse of The New
153
2
Dugald Stermer
Cult of The Ugly
155
5
Steven Heller
The Obscene Typography Machine
160
5
Philip B. Meggs
FORM FOLLOWS FUNCTION
Meaning
165
5
John J. Rheinfrank
Katherine A. Welker
The Urge To Make Things
170
1
Leo Lionni
Drawing And Design: An Idea Whose Time Has Come, Again
171
2
James McMullan
Dance & Play In Visual Design
173
6
Frances Butler
SEX, LIES, AND STEREOTYPES
Propaganda and Persuasion
179
2
Dugald Stermer
Guerrilla Graphics
181
2
Steven Heller
Disposability Graphic Design, Style, and Waste
183
8
Karrie Jacobs
Can Design Be Socially Responsible?
191
2
Michael Rock
Red White, and Bland
193
6
Nicholas Backlund
The Boat
199
3
Paula Scher
I Want To Sex You Up: Fabien Baron And The Pursuit of The Sexy
202
4
Michael Rock
Flogging Underwear: The New Raunchiness of American Advertising
206
9
Andrew Sullivan
IN THE END, IT'S EDUCATION
Why Designers Can't Think
215
3
Michael Bierut
A Clockwork Magenta And Orange
218
2
D. L. Odge
Two Myths About Design Education
220
4
Gordon Salchow
Back To Show And Tell
224
2
Paula Scher
Graphic Design Education: Struggling Through Those Awkward Teenage Years
226
7
DK Holland
Biographies
233
4
Index
237