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Tables of Contents for Mini Marketing
Chapter/Section Title
Page #
Page Count
Dedication
7
8
What makes this book unique...
15
5
Business Plan outline
20
11
A Quick Primer on Marketing
31
2
Part One: Marketing Your Business
33
46
What is Marketing?
34
4
29 Reasons Why You Should Market
38
2
Marketing Objectives
40
4
Immutable Laws of Marketing
44
2
The Brand Called ``You''
46
2
What Makes You Unique
48
3
Who is Your Customer?
51
2
What Makes Your Product/Service Unique
53
8
What Makes Your Business Unique
61
3
Relationship Marketing
64
2
Defining the Trust Factor
66
3
What Do People Buy?
69
1
Finding Customers
70
6
Increasing Sales to Existing Customers
76
3
Part Two: The Marketing Plan
79
12
Worksheet for Potential Customers
86
5
Part Three Mini-Marketing Plans
91
73
Guerilla Marketing
93
6
Attitude
99
3
Marketing Plan
102
3
Image
105
2
4-Step Process for Determining Your Identity
107
10
The Office
117
7
Customer Service
124
6
Referrals
130
6
``Keeping in Touch''
136
1
PR/Advertising
137
5
Writing a press release
142
1
Office Procedures
143
2
Electronic Communication
145
5
Technology
150
4
``Running the Business''
154
4
Staying Current
158
6
Part Four: The Complete Marketing Plan
164
26
Part Five: What to do Next
190
2
Bibliography of Books
192
1
About the Author
193
4
Index
197