search for books and compare prices
Tables of Contents for E-Pharmacy
Chapter/Section Title
Page #
Page Count
Preface The Internet Offers Flexibility, Connectivity, & Opportunity
Tracy S. Hunter
xi
Contributors
xiii
Introduction to the Internet
Wallace Marsh
1
30
SECTION I: CONTENT
Strategies for Finding & Evaluating Health-Related Information
Tracy S. Hunter and Terry M. Kost
31
26
Sources of Consumer Health & Medical Information
Terry M. Kost David Tipton and Michelle Assa
57
32
Complementary & Alternative Medicine
Tracy S. Hunter and Michelle Assa
89
16
Resources for Pharmacy Professionals
Wallace Marsh and Terry M. Kost
105
36
SECTION II: CONNECTIVITY
The Internet: A New Way to Communicate
Tracy S. Hunter and Terry M. Kost
141
30
Prescription Security
Tracy S. Hunter and Terry M. Kost
171
20
SECTION III: COMMERCE
Internet Pharmacies: The Good, the Bad, & the Unsure
John Bryan Walker and Tracy S. Hunter
191
36
Marketing in an e-World
David Tipton
227
16
The Online Marketing Edge
Tracy S. Hunter
243
12
SECTION IV: CARE
Providing Pharmacy & Medical Care in the Internet CareZone
Tracy S. Hunter and Terry M. Kost
255
32
Conclusion Becoming the Medium: A Vision for the Future
Tracy S. Hunter
287
2
Appendix Internet Rating Services
John Bryan Walker
289
6
Index
295
<