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Tables of Contents for Your Perfect Home-Based Studio
Chapter/Section Title
Page #
Page Count
Introduction
6
8
How Will This Work?
The Advantages
8
1
How Well Are You Suited to Working on Your Own?
9
1
How Well is Your Home Suited to Your Business?
10
1
Temporary, Permanent or Indefinite?
11
6
Case Study/Stephanie Redman : Modern Design Easing Into Entrepreneurship
12
5
Start-Up Considerations
Choose a Business Structure
17
2
Check in with the Local Authorities
19
1
Is Your Home Zoned for Business?
20
1
Establish an Identity
21
2
Develop a Business Plan
23
1
Get Financial and Legal Advice
24
7
Case Study/Greg and Beth Wolfe : Gregory Wolfe Associates/Husband and Wife Become a Corporation
26
5
Where Will You Find Business?
Agencies and Design Studios
31
1
Publishers
32
1
Small Businesses
33
1
Large Companies and Corporations
34
1
Nonprofits and Institutions
35
1
Printers
36
1
Assemble Your Portfolio
37
1
Present Your Portfolio
38
1
The All-Important Self-Promotion Piece
39
6
Case Study/George and Emily Thompson : Thompson Studio/Shared Disciplines and Dreams
40
5
Set Up Your Work Space
Be Accessible
45
2
Establish an Online Presence
47
1
Living Space vs. Business Space
48
1
Deal with Children
49
1
Create the Right Environment
50
6
Case Study/Tricia Rauen : Treehouse Design/Home Office Supports Parental Priorities
51
5
Furniture and Equipment for Your Studio
Furniture
56
1
Make the Most of Your Money
57
1
The Importance of an Ergonomically Correct Workstation
58
1
Arrange Your Furniture and Equipment
59
1
Computer Equipment and Other Big-Ticket Items
60
1
Shuttle and Store Computer Files
61
1
Get the Best Deal on Computer Equipment
62
1
Should You Lease or Buy?
63
6
Case Study/Mark Andresen : Mark Andresen Illustration/Big Isn't Necessarily Better
64
5
Money Matters
What Are Your Operating Expenses?
69
1
Determine What You Need to Earn
70
1
Determine What You Should Charge
71
1
Will Your Income Offset Your Expenses?
72
1
Finance Your Business
73
1
Keep Track of Income and Expenses
74
1
Maintain Other Financial Records
75
6
Case Study/Charly Palmer and Dorothea Taylor-Palmer : TP Design/A Low-Rent Studio for a Four-Person Design Firm
76
5
Bid on Jobs and Get Paid
Write a Proposal
81
1
Client Contracts
82
1
Be Sure Your Client Can Pay for the Job
83
1
Charging Sales Tax
84
1
Establish Terms for Payment and Collect on Unpaid Bills
85
1
Deal with Slow-Paying Clients
86
6
Case Study/Renee Kuci : Woman on the Verge/Contacts and Referrals Bring Business
87
5
Income Tax
When to Pay Your Federal Taxes
92
1
Determine Your Deductions
93
1
Organize Your Financial Records for the IRS
94
7
Case Study/Brenda Walton : Brenda Walton Studio Growing Business Spawns and Addition
96
5
Protect Yourself and Your Business
Find the Best Deal on Health Insurance
101
1
Evaluate Health Care Plans
102
1
Disability Insurance
103
1
Property Insurance
104
2
Deal with Day-to-Day Chores
Organize Your Studio
106
1
Keep Track of Jobs
107
1
Set Conservative Schedules
108
1
Prioritize
109
6
Case Study/Chris and Patti Garland : Xeno Design/Work Defines a California Couple's Lifestyle
110
5
Now and in the Future
Cultivate Long-Term Client Relationships
115
1
Cultivate Long-Term Vendor Relationships
116
1
Long-Term Promotional Efforts
117
1
Stay Connected
118
2
Protect Your Income
120
5
Case Study/Jane Lindley : Super WebGirl/Designer-Photographer Adapts to Changing Times
121
4
Gallery
125
17
Directory
142
1
Permissions
143
1
Index
144