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Tables of Contents for Looking Closer 4
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
Introduction
ix
Steven Heller
TO THE BARRICADES
First Things First Manifesto 2000
5
1
First Things First, a Brief History
6
4
Rick Poynor
First Things First: Now More Than Ever
10
4
Matt Soar
Just Say No...Quietly
14
3
Monika Parrinder
Can Designers Save the World? (And Should They Try?)
17
5
Nico Macdonald
The People v. the Corporate Cool Machine
22
4
Kalle Lasn
A Manifesto with Ten Footnotes
26
6
Michael Bierut
A New Kind of Dialogue
32
3
Andrew Howard
The Spectacle: A Reevaluation of the Situationist Thesis
35
7
Veronique Vienne
On FTF
42
7
Loretta Staples
CULTURE AGENTS
Why Johnny Can't Dissent
49
8
Thomas Frank
Culture Agents
57
4
Max Bruinsma
The Case for Brands
61
2
by the editors of the Economist
Truth in Advertising
63
3
Naomi Klein
Sustainable Consumerism
66
9
Chris Riley
Don't Let the Buggers Grind You Down!
75
2
Ken Garland
Saving Advertising
77
11
Jelly Helm
Saving Jelly
88
3
Michael Rock
Reading at the Breakfast Table
91
10
Natalia Ilyin
MANIFESTOS
Me, the Undersigned
101
6
Jessica Helfand
An Incomplete Manifesto for Growth
107
6
Bruce Mau
Fuck Committees (I Believe in Lunatics)
113
1
Tibor Kalman
The Vow of Chastity
114
7
First-Year Students at Central St. Martins College of Art and Design, London
CRITICAL LANGUAGES
The Time for Being Against
121
10
Rick Poynor
Theory is a Good Idea
131
5
Matt Soar
That was then and This is Now: But What is Next?
136
15
Lorraine Wild
What Happens When the Edges Dissolve?
151
3
Loretta Staples
The Trouble with Type
154
5
Rudy VanderLans
Is it Better to Revive Than to Deceive? Design and Complicity: Herbert Buyer's Silent Legacy
159
6
Sol Sender
De Stijl, New Media, and the Lessons of Geometry
165
3
Jessica Helfand
The Critical ``Languages'' of Graphic Design
168
15
Johanna Drucker
STATE OF THE ARTS
Graphic Design and the Next Big Thing
183
5
Rudy VanderLans
Telling the Truth?
188
2
Milton Glaser
Who Needs Ethics
190
2
Tim Rich
Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design
192
4
Richard Buchanan
A Manifesto of Inclusivism
196
3
Paul J. Nini
Greasing the Wheels of Capitalism with Style and Taste, or, the ``Professionalization'' of American Graphic Design
199
8
Mr. Keedy
No Problem
207
2
Julie Lasky
Terminal Terminology
209
3
Katherine McCoy
The Hole in Art's Umbrella
212
4
Roy R. Behrens
Graphic News
216
5
John Hockenberry
Movie Titles: Much Ado about Little
221
2
Peter Hall
The Name Game
223
14
Ruth Shalit
AUTHORSHIP
The Designer as Author
237
8
Michael Rock
Battle of the Big Books
245
4
Rick Poynor
All Hail Mau the Magnificent
249
2
Robert Fulford
Half Empty
251
3
Thomas Frank
Lost in Sound
254
13
Rick Poynor
MEDITATIONS
Getting Real
267
3
Ralph Caplan
Least Designed and Most Read
270
2
Quentin Newark
The Handwriting is on the Wall, But Who Can Read It?
272
2
Todd Lief
Let the Buyer Beware
274
2
Veronique Vienne
Beige
276
2
Andrea Codrington
The Flag Waverer
278
3
Steven Heller
Contributors
281
6
Index
287