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Tables of Contents for Advertising Law Guide
Chapter/Section Title
Page #
Page Count
Preface
ix
Legal Issues in Advertising
1
14
Avoiding False Advertising Challenges from Other Marketers
15
10
Avoiding Trouble with the Federal Trade Commission
25
20
Libel and How to Avoid It
45
14
The Right of Privacy and How to Avoid Infringing It
59
10
The Right of Publicity and How to Avoid Infringing It
69
10
Copyright Infringement and How to Avoid It
79
18
Choosing Protectable Trademarks
97
12
Clearing New Trademarks for Use
109
14
Using Other People's Trademarks---Safely
123
10
Trademarks in Cyberspace
133
8
Making and Managing Contracts
141
100
Appendix
FTC Resources
155
25
Other Federal Agencies
180
3
Better Business Bureau Programs and Guidelines
183
28
Trade Association Resources
211
5
Copyright Office Resources
216
4
Trademark Resources
220
2
Form Nonexclusive License of Copyright
222
4
Form Exclusive License of Copyright
226
4
Form Assignment of Copyright
230
5
Form Work-for-Hire Agreement
235
4
Release for Photographs
239
2
Glossary
241
12
Index
253