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Tables of Contents for The Everything Home-Based Business Book
Chapter/Section Title
Page #
Page Count
Introduction
xi
Part I Is a Home Business Right for You?
1
60
Can You Run a Home Business?
3
8
Qualities of a Successful Home Businessperson
4
1
Good Reasons to Start a Home Business
5
1
Bad Reasons to Start a Home Business
6
2
Don't Make Excuses for Yourself
8
3
What Kind of Home-Based Business Do You Want?
11
12
What Is a Home Business?
12
1
Hobby Businesses
13
1
Advantages of a Hobby Business
13
1
Retirement Businesses
14
4
Full-Time Home Businesses
18
1
Deciding the Future of Your Home Business
19
4
Is Your Home Right for Your Business?
23
8
Zoning
24
2
Variances
25
1
Dedicated Business Space
26
1
Storage
27
1
Parking
27
1
Location and Signage
27
1
Phone Lines and Utilities
28
1
Insurance
28
2
Taxes
30
1
The Home Business Family
31
12
Communicate First
32
5
The Naysayer Spouse
32
1
Familiar Issues
33
1
Talk... and Listen
34
1
A Case Study: Lisa B Graphic D
34
3
Home Businesses and Kids
37
2
Keys to Being a Successful Home Business Parent
38
1
Kids As Assets
39
1
Respect the Family's Time and Space
39
1
Telephone Wars
40
1
Confidentiality
41
1
How to Handle Friends and Neighbors
41
2
Neighboring Needs
42
1
Are Your Finances Right for a Home Business?
43
18
Determining Your Current Financial Needs
44
2
Adjusting Your Lifestyle
44
2
Determining What You Really Need
46
1
Assessing What You Owe
46
1
Determining Your Financial Goals
47
3
Provisions for Retirement
49
1
Assessing Risk
50
1
Determining the Needs of Your Business
50
2
Capital Costs
51
1
Operating Capital
51
1
Cash Reserve
51
1
Financing Your Home Business
52
1
Borrowing
52
4
Small Business Administration
53
1
Venture Capital
54
1
Family Members
54
1
Credit Cards
55
1
Bootstrapping
56
5
A Case Study: Jim Dandy Landscaping
56
2
Basic Bootstrapping Techniques
58
3
Part II Starting Your Home Business
61
108
Steps to Starting Your Business
63
14
Choosing When
64
1
Choosing the Form of Business Organization
64
4
Sole Proprietorship
64
2
Partnership
66
1
Corporations
67
1
S Corporations
67
1
Limited Liability Companies
68
1
Choosing a Business Name
68
3
Create an Image
68
1
Your Logo
69
1
Registering Your Business Name
70
1
Employer Identification Number
71
1
Business Licenses
72
1
Business Bank Accounts
72
3
Picking a Bank
73
1
Credit Cards
74
1
The Grand Opening
75
2
Creating a Business Plan
77
26
The Planning Process
80
12
Description of the Business
80
1
Market Research
81
1
Customer Needs and Characteristics
82
1
Forecasting Sales
82
2
Cost of Goods
84
1
Operating Expenses
85
1
Pro Forma Income Statement
86
1
Projecting Income
87
4
Capital Needs
91
1
What Are Gail s Chances?
91
1
Sample Business Plan: Brakes n More
92
11
Table of Contents
92
1
Statement of Purpose
93
1
Description of Business
94
1
Market Analysis and Marketing Plan
95
2
Financial Data
97
4
Supporting Documents
101
2
Setting Up Your Home Business Office
103
14
Determining Your Needs
104
3
The Non-Office-Based Business
104
1
The Corner-of-the-Living-Room Office
105
1
Stocking the Desk-Sized Office
106
1
The Office-Centered Business
107
6
Setting Up Your Office
108
1
The One-Person Office
108
2
The Basics
110
2
Handy Items
112
1
Comfort Items
113
1
General Services
113
1
Trash
113
1
Cleaning
113
1
Mail
114
1
When Clients Come to Your Office
114
3
Home Office Technology
117
14
Telephone
118
2
Answering Machines
120
1
Computers
121
5
Computer Basics
122
1
Computer Accessories
123
1
Computer Supplies
124
1
Buying the Computer
124
1
Software
125
1
Photocopier
126
1
Fax Machine
126
1
Phone and Internet Services
127
4
Phone
127
2
Internet
129
2
Buying a Business
131
8
Why Buy a Business?
132
2
Location
132
1
Time and Money
133
1
Competition or Market Share
133
1
What You Can Buy
134
2
Real Estate
134
1
Equipment and Inventory
134
1
Goodwill
134
2
A Few Things to Watch For
136
1
Hidden Debts
136
1
Overstated Earnings
136
1
Receivables
137
1
Financing the Purchase
137
2
Legal Issues
139
8
When You Need a Lawyer
140
3
Contracts
141
1
Intellectual Property Protection
141
1
Equipment Leasing
141
1
Buying or Selling a Business
142
1
Real Estate
142
1
Taxes
142
1
Estate Planning
142
1
Collections and Bankruptcy
143
1
Filing a Suit
143
1
Picking a Lawyer
143
2
Working with a Lawyer
145
2
Taxes and the Home Business
147
14
Working with the IRS
148
1
Federal Taxes
149
1
Estimated Tax
150
1
Business Income
151
1
Business Expenses
152
2
Business Use of the Home
152
2
Gross Income Limit
154
1
Depreciation
154
1
Self-Employment Tax
154
1
Record Keeping
155
1
Do You Have to Make Money?
156
1
Taxes and Partnerships
157
1
Taxes and Corporations
157
1
Collecting and Reporting Sales Tax
158
1
Taxes and Employees
158
2
Taxes and Independent Contractors
160
1
Insurance
161
8
Property and Liability Insurance
163
2
Property Insurance
163
1
Casualty (Liability) Insurance
163
1
Business Interruption Insurance
164
1
Umbrella Liability Insurance
164
1
Industry-Specific Insurance
164
1
Auto Insurance
165
1
Personal Insurance
165
2
Health Insurance
165
1
Disability Insurance
166
1
Life Insurance
167
1
Workers Compensation
167
1
Planning for the Worst
167
2
Part III Running Your Home Business
169
46
Daily Operations
171
14
Meeting Customers Needs
172
3
Be Predictable
174
1
Face-to-Face Communications
175
1
Phone Manners
175
2
Correspondence
177
1
Letterhead
177
1
Business Letters
178
1
E-Mail Etiquette
178
3
Organization
181
4
Keeping the Books
185
10
You, the Computer, or an Accountant?
186
1
Beginners Bookkeeping
187
1
Basic Records
188
1
Analyzing Your Progress
189
2
Getting Paid
191
1
Paying Yourself
192
3
The Personal Side
195
10
Staying Motivated
197
3
Setting Goals
200
1
Feeling Swamped
201
1
Overcoming Isolation
202
2
Positive Self-Esteem
204
1
Problem Solving
205
10
Recognizing Problems Early
206
2
Cash Flow Problems
207
1
Monitor the Competition
208
2
10 Common Mistakes
210
5
Undercapitalization
210
1
Too Much Debt
210
1
Poor Customer Service
211
1
Looking Too Much Like a Home Business
211
1
Poor Planning
211
1
Waiting Until Its Too Late
212
1
Unrealistic Expectations
212
1
Defeatist Attitude
212
1
Poor Time Management
212
2
Cash Flow
214
1
Part IV Promotions and Sales
215
44
Creating a Marketing Plan
217
10
Elements of a Marketing Plan
218
1
Keeping It Simple: Reliable Jon s Mowing
219
8
Overall Market
219
1
Competitive Analysis
220
1
Goals
221
1
SWOT Analysis
221
1
Marketing Strategies
222
1
Target Market Analysis
222
2
Review and Evaluation
224
3
Sales Basics for the Home Business
227
12
Making a Sales Plan
228
3
Timing
231
1
Needs-Based Selling
232
1
Face-to-Face Selling
233
1
Phone Sales
234
2
Telemarketing
235
1
Direct Mail
236
1
Internet Sales
237
2
Promoting Your Home Business
239
20
Paid vs. Unpaid Promotion
240
1
Creating an Image
241
1
Image at Home
242
1
Image Away from Home
243
1
Stationery and Logos
244
1
Web Sites
245
1
Advertising Basics
245
10
Setting an Advertising Budget
246
1
Newspapers
246
2
Inserts
248
1
Yellow Pages
249
1
Radio
249
1
Television and Cable
250
2
Community Advertising
252
1
Direct Mail
253
1
Coupon Mailers
254
1
Web Site Ads
254
1
Trade Shows, Consumer Shows, and Fairs
254
1
Unpaid Promotion
255
4
Press Releases
255
2
Ways to Get Attention
257
2
Part V Resources
259
2
Glossary of Basic Business Terms
261
4
Resources for the Home-Based Business
265
5
Home Business Books
266
1
Home Business Magazines Online
266
1
Home Business Organizations
267
1
Home Business Web Sites
268
2
Index
270