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Tables of Contents for The Business Case for Web-Based Training
Chapter/Section Title
Page #
Page Count
Preface
xi
Introduction
xvii
Benefits of Web-based training
xviii
Evaluation of Web-based training
xix
The Market for Web-Based Training
1
32
Market demand for Web-based courses
1
10
Market segmentation
4
7
Web-based training industry profile
11
5
Scope of the industry
11
1
Industry structure
12
4
Marketing Web-based training programs
16
6
Product
16
3
Place
19
1
Price
19
2
Promotion
21
1
Business process reengineering for Web-based training
22
4
Deciding between customization and off-the-shelf courseware
24
2
Barriers to the adoption of Web-based training
26
1
Conclusion
27
6
Cost-Benefit Analysis of Web-Based Training: Case Study of the Bell Online Institute
33
26
Introduction
33
1
Measurements of financial performance
34
1
Break-even number of students
34
1
Cost comparison: a background
35
3
Costing methodology
38
1
Bell Online Institute case study
39
1
Cost analysis: Fixed costs
40
3
Capital costs
41
1
Phase 1: content development
42
1
Cost analysis: Variable costs
43
2
Phase 2: Usability testing
43
2
Cost analysis of courses
45
3
Classroom courses
45
2
Web-based courses
47
1
Web-based course development costs
48
4
Asynchronous courses
48
1
Synchronous course
49
2
Additional costs
51
1
Ratio analysis
52
2
Break-even number of students
52
1
Return on investment
52
2
Discussion
54
2
Comparison of multimedia content per course
54
1
Importance of each costing element
55
1
Conclusion
56
3
Videoconferencing Compared With Web-Based Training Delivery
59
24
Introduction
59
1
Videoconferencing
60
7
The multicast backbone of the Internet (Mbone)
60
1
Costing analysis for videoconferencing
61
4
Delivery issues
65
2
University teaching versus professional training
67
1
Web-based training
67
4
Costing analysis for Web-based training
69
2
Collaborative learning
71
8
Systems for Web-based training
74
3
Video Web hybrids
77
1
Webcasting
78
1
Conclusion
79
4
Web-Based Competency and Training Management Systems for Distance Learning
83
22
Introduction
83
1
Background
84
1
Issues, controversies, problems
84
6
Managing employee training to support organizational goals
85
3
Pay for performance
88
2
Solutions and recommendations
90
4
Enterprise-wide competency and training management systems
90
3
Organizational requirement for competency and training management systems
93
1
Case description: Use of the SIGAL system at Bell Canada
94
5
Competency management at Bell Canada
94
1
SIGAL system
95
2
Broadband training initiative: Case study
97
2
Barriers to the use of Web-based competency assessment and training management
99
2
Online training development and delivery
99
1
Competency assessment
100
1
Future trends
101
1
Conclusion
102
3
Pricing Models for Web-Based Training
105
24
Introduction
105
1
Market forces
106
3
Factors in competitive pricing
109
6
Perceived value
109
2
Intrinsic benefits
111
1
Relative prices
112
1
Consumer knowledge
112
1
Customer expectation
113
1
Vendor reputation
113
1
Price elasticity
114
1
Elements of course pricing
115
4
Course production
116
1
Intellectual property and overhead
117
1
Fair profit margin
118
1
Product positioning and corporate image
118
1
Pricing models
119
2
Pricing scenarios
121
1
Case study: Pricing considerations for Web-based courses at Bell Nexxia
122
3
Conclusion
125
4
Business Process Reengineering for the Use of Distance Learning at Bell Canada
129
24
Introduction
129
1
Background
130
2
Methodology
131
1
Setting the stage
132
1
Case description: 6 R's analysis
133
15
Realization: Establishing the need for business process reengineering
133
1
Requirements: Defining customer needs
134
4
Rethink: Integration of appropriate technologies
138
2
Redesign: Setting goals for performance improvement
140
3
Retool: Testing of the concept
143
1
Reevaluate: Evaluating the new process
143
5
Current challenges
148
1
Conclusion
149
4
Appendix 6A: Supporting material for case study on business process reengineering at Bell Canada
153
4
Epilogue
154
1
Long-range effects
154
1
Lessons learned
155
1
Further reading
155
2
Conclusion
157
6
Glossary
163
4
Suggested Reading
167
4
Epilogue
171
2
About the Authors
173
2
Index
175