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Tables of Contents for The Complete E-Commerce Book
Chapter/Section Title
Page #
Page Count
Preface
Acknowledgements
The E-Commerce Phenomenon
The E-Commerce Decision
2
1
The Brick-and-Mortar's Decision
2
2
The Entrepreneur's New Web Venture
4
2
Why Go to the Web?
6
1
Web Site Models
7
5
Brochureware Site
7
1
Online Store
8
1
Subscription Site
8
1
Advertising Site
9
1
Online or Cyber Mall
9
1
Business-to-Business E-Commerce Site
10
2
Design Your Site
Finding Your Niche
12
1
Targeting Your Customers
12
1
Defining Your Web Site's Blue Print
12
3
Design
15
1
Stickiness & Traffic Generation
15
1
Content
15
1
Search Engines
16
1
Ease of Use
16
1
Site Navigation
17
1
Performance
17
6
Speedy Downloads
17
1
Tables
18
1
Content Visibility
19
1
Viewable Site
19
1
Frames
19
2
Java
21
1
Plug-Ins
22
1
Storyboard
23
5
Let's Build It!
Domain Name
28
2
Digital Certificate
30
2
Merchant Account
32
1
Real-time Credit Card Authorization
32
1
Check Processing
33
1
Other Payment Options
33
1
How Computers Work
34
1
Server Hardware
Home-based Web Site
35
1
Server Needs
35
1
Robust Server Specifications
36
7
Processor Architecture
37
1
Clusters
38
1
Load Balancing Switches and Routers
38
1
Rack Units
39
1
Multiple-CPU Servers
39
1
Server Cabinet
39
2
Web Server Farms
41
2
Redundancy
Backup
43
1
Uninterruptible Power Supply
44
5
Standby Power Supply
45
1
Hybrid UPS
45
1
True UPS
45
2
How to Rate the Various UPSs
47
2
Maintenance
49
1
RAID
49
4
Raid Levels
50
3
Mirroring
53
3
Connectivity
ISDN
56
1
DSL
57
1
T-1
58
1
T-3
59
1
Optical Carrier (OC)
59
3
Security
Denial of Service Attack
62
1
Defending Your Web Site
63
10
Routers
64
1
Firewalls
65
1
User Account Security
66
1
Data Confidentiality
67
1
Software Security
68
1
Monitoring Your Web Site
69
1
Digital Certificates
70
1
Credit Card Security
70
2
Security Audit
72
1
Software
The Operating System
73
3
UNIX
73
2
Linux
75
1
Windows NT
75
1
Windows 2000
76
1
Web Server
76
4
Log Files
79
1
Log Analysis Software
80
4
Traffic Reporting
81
3
Databases
84
13
Database Management Systems
85
1
Types of Databases
86
1
Database Models
87
4
Desktop Database Software
91
1
Overview of Robust Database Management Systems
92
1
Static vs. Dynamic Web Pages
93
1
Database Publishing
94
1
Interfaces
94
1
The Search Engine Dilemma
95
2
E-Commerce Software
E-Commerce Alternatives
97
10
The All-in-One Solution
98
2
``Out-of-the-Box'' E-Commerce Packages
100
2
Online Catalog
102
1
Link-based Web-Stores
103
1
Online Malls
104
1
Commerce Servers
104
3
Quality Assurance
The QA Plan
107
5
Testing the Prototype
109
2
Server Error Log
111
1
Spell Check
111
1
Hang Time
111
1
Printing
111
1
Test and Re-test
112
1
Continual Quality Assurance
112
1
Listen to Your Customers
113
1
Test and Re-test
113
1
Focus Groups and Surveys
114
1
Conclusion
115
2
Web Site Maintenance and Management
Establishing a Maintenance and Management System
117
4
The Small Web Site
118
1
The Large or Enterprise Web Site
118
3
Links Management
121
2
Content Management
123
1
Hardware and Infrastructure Maintenance
124
3
What Are the Costs?
Establishing a Budget
127
2
Return on Investment
129
1
Home-based Business
129
1
Small Entrepreneur or Local Brick-and-Mortar
130
1
Maintenance
131
1
Businesses that Have Visions of Gradeur
131
3
Design
132
1
Hardware
133
1
Operating System
133
1
Web Server Software
133
1
E-Commerce Software
133
1
Database
133
1
Enterprise Businesses
134
3
Consultants and Vendors
Selecting a Consultant
137
5
The Consultant's Role
138
1
The Consultant's Qualifications
139
1
Request for Proposal (RFP)
140
1
The Interview
140
1
Review the Proposals
141
1
The Contract
142
1
Work Plan
142
1
Selecting a Web Site Developer
142
3
The Contract
144
1
Vendor Selection
145
4
Vendor Evaluation
146
1
Due Diligence
147
1
Finalizing the Selection Process
148
1
Web Hosting Services
Web Hosting Service Models
149
4
Internet Service Providers (ISPs)
150
1
Dedicated Web Hosting Services
150
1
Local Web Hosting Services
151
1
Web Developer Hosting
151
1
Sub-domain or Non-virtual Account
152
1
Free Web Hosting Services
152
1
Different Hosting Needs
153
5
The Small to Medium Web Site
153
2
The Large to Enterprise Web Site
155
3
The Shopping List
158
12
Size of Pipeline
158
1
Know Your Traffic Limits
159
1
Space
159
1
Uptime
160
1
Multimedia
160
1
CGI Scripts
160
1
Telnet Access
161
1
E-Commerce
162
1
Technical Support
162
1
Value-added Services
163
1
Site Administration
164
1
Flexibility
164
1
Security
164
2
E-Mail
166
1
Online Promotion
167
1
Access/Traffic Reports
167
1
Multiple Domain Names
168
1
File Transfer Protocol (FTP)
168
1
Server Performance
169
1
Password Protected Area
169
1
Backups (Server and Power)
169
1
Redundancy
169
1
Scalability
170
1
Mailing List Management
170
1
Databases
170
1
Types of Hosting Accounts
170
2
Virtual Hosting
170
1
Your Own Dedicated Computer
171
1
Co-hosting or Co-locating
171
1
Basic Server Farm
171
1
In-house Hosting
171
1
Service Agreement
172
1
Marketing a Web Site
Marketing Plan
173
6
Market Positioning
176
1
Performance Analysis
176
1
Marketing Objectives
176
1
Marketing Strategy
176
1
Implementation
177
1
Other Elements for Consideration
177
1
Marketing Venues
178
1
Consistency
178
1
Analysis
178
1
Brick-and-Mortar Advantage
178
1
Search Engines, Directories, Etc.
179
9
How Search Engines and Directory Services Work
179
1
Designing for Search Engines
180
5
How to Register Web Pages
185
1
Directories
186
1
Yahoo!
187
1
Paid Listing Services
187
1
Conclusion
188
1
On-site Marketing Techniques
188
12
Solicit Customer Feedback
189
1
Links
189
2
Banner Ads
191
3
Affiliate Programs
194
1
Newsletters
195
3
List Management Software
198
1
E-Mail
198
2
Data Mining
200
1
Personalization
201
4
Planning
201
1
Customer Categories
202
1
Products
202
1
Privacy Issues
203
2
Customer Service
The Problem in a Nutshell
205
1
A Customer Service Strategy
206
3
Automate
209
4
FAQ
209
1
Chat
209
2
The First Approach: Separate Technology
211
1
The Second Approach: The Entire Solution
212
1
Automated Customer Service
213
1
E-Mail
214
5
E-Mail Management Systems
215
4
Outsourcing
219
1
Call Centers
219
2
Multimedia and Web-enabled Contact Centers
221
1
The Site Experience
222
4
Logistics and Order Fulfillment
It's Still All About the Customer
226
1
Mired in the Small Parcel Dilemma
226
1
Logistics
227
9
The Issues
228
2
Logistics Plan
230
6
Back-end Integration Issues
236
1
Shipping
237
2
Fulfillment
239
7
Keeping the Customer Informed
241
1
Fulfillment Models
242
4
In-house Solutions
246
9
Large and Enterprise Web Sites
246
5
Small to Medium Web Sites
251
4
Outsourcing
255
15
When Should a Web-based Business Outsource?
256
1
Regional Distribution Centers
257
1
The FSP Models
258
1
Drop-Ship
259
2
Outsourcing Plan
261
2
Issues Specific to a Small Web Site
263
2
How Much Does it Cost?
265
1
The Contract
266
1
Technical Issues
266
3
Caveats
269
1
International Orders
270
1
Conclusion
270
3
The Future
The Challenges
273
1
Factors that Can Slow Growth
274
3
Customers' Security Concerns
275
1
Privacy Issues
275
1
Impersonalization
276
1
Government Regulation
276
1
Globalization
277
1
Wireless and M-Commerce
278
1
Bandwidth
279
1
Scanners
279
1
XML Revolution
280
1
The New Kid---ASP
280
1
Last Thoughts
281
2
Appendix
283
8
Glossary
291
16
Index
307