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Tables of Contents for The Business Planning Guide
Chapter/Section Title
Page #
Page Count
To the Reader
xi
6
Acknowledgments
xvii
INTRODUCTION: Overview of the Business Plan
1
10
Outline of a Business Plan
2
3
The Cover Sheet
5
2
Statement of Purpose
7
1
Table of Contents
8
1
A Brief Note on Financing
8
3
SECTION 1: The Business
11
44
A. Description of Business
12
6
B. Product/Service
18
2
C. The Market
20
16
D. Location of Business
36
2
E. The Competition
38
4
F. Management
42
5
G. Personnel
47
2
H. Application and Expected Effect of Loan
49
1
I. Summary
50
5
SECTION 2: Financial Data
55
42
A. Sources and Applications of Funding
58
1
B. Capital Equipment List
58
3
C. Balance Sheet
61
3
D. Breakeven Analysis
64
5
E. Projected Income Statement
69
11
F. Cash Flow Projection
80
9
G. Historical Financial Reports
89
1
H. Deviation Analysis
90
6
I. Summary
96
1
SECTION 3: The Financing Proposal
97
8
Debt versus Equity
98
4
Kinds of Bank Financing
102
3
SECTION 4: Supporting Documents
105
8
The Household Census Survey
106
3
Sample Letter
109
1
Sample Letter of Reference
110
1
Sample Floor Plan
111
2
APPENDIX 1: Additional Supporting Documents
113
10
A Sample Partnership Agreement
114
5
Corporate Checklist
119
1
Functional Resumes
120
3
APPENDIX 2: Alternate Business Plan Outlines
123
8
The Burch Outline
123
2
The American Institute of Small Business Outline
125
1
A Computerized Business Planning Outline
126
1
Additional Outline
127
4
APPENDIX 3: Sample Business Plans
131
60
Financing Proposal for Finestkind Seafoods, Inc.
131
24
World Beat Tours Business Plan
155
19
The Mediverse Products, Inc. (MPI) Plan
174
17
APPENDIX 4: Worksheets
191
6
Resources
197
14
Glossary
211
4
Index
215