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Tables of Contents for Minding Your Business With Mapinfo
Chapter/Section Title
Page #
Page Count
Introduction
1
20
Mapping: A Persuasive Tool
1
8
Visualize the Geographic Component in Business Data
9
3
GIS and Business Mapping
12
2
MapInfo: The Company
14
2
MapInfo: The Product
16
1
Book Audience
17
1
Web Updates
18
1
Typographical Conventions
18
1
MapInfo Commands
18
1
Summary
19
2
PART ONE: Business Applications of MapInfo
21
118
Chapter 1: Marketing, Advertising, and Sales
23
34
Marketing and Advertising
24
12
Lifestyle Segmentation Data
24
4
Bank Application
28
3
Billboard Advertising
31
3
Spending Data
34
2
Customer Service
36
5
Thinking Ahead
40
1
Site Selection and Analysis
41
11
Demographics
41
5
Competition
46
2
Ring, Drive Distance, and Drive Time Trade Area Analysis
48
1
Modeling
49
3
Sales Territory Redistricting
52
5
Chapter 2: Decision Sciences
57
38
Inventory Management
57
9
Beverage Company Deliveries
58
3
Supermarket Product Placement and Inventory
61
2
Parking Lot Inventory
63
1
Warehouse Inventory
63
3
Transportation
66
12
Railroads
66
7
Roadways
73
2
Mass Transit
75
3
Global Positioning Systems
78
10
Mobiletrack
82
1
Circulation and Delivery
83
2
Geographic Tracker
85
3
Routing Logistics
88
7
Tracking Utility Repairs
88
1
Package Pickup and Delivery Solutions
89
6
Chapter 3: Telecommunications and Information Systems
95
18
Telecommunications
95
10
Marketing and Sales
97
2
Customer Service
99
2
Network Management and Planning
101
2
Tracking Buried Cables
103
1
Competitive Analysis
104
1
Telecommunications Data
105
1
Information Systems
105
6
Intranet/Internet Applications
106
2
Oil and Gas Well Mapping
108
1
Accounting Management/Reporting
109
1
Human Resources
110
1
Politics
110
1
Desktop Mapping in Brief
111
2
Chapter 4: Banking, Insurance, and Real Estate
113
26
Banking
113
7
Mapping to the Rescue
114
1
Network Optimization/Site Selection
115
1
CRA Compliance
116
2
Marketing, Advertising, and Customer Analysis
118
2
Insurance
120
11
Underwriting
120
4
Risk Concentration Analysis
124
3
Disaster Planning/Catastrophe Response
127
1
Sales and Planning
128
3
Real Estate
131
8
Site Selection
134
1
Real Estate Management
135
2
Improving the Home Search
137
2
PART TWO: Case Studies
139
100
Price Changes in Retail Petroleum Markets
143
20
Prototype Mission
144
2
Tracking Customer Purchases
145
1
MapInfo Screens and Application Programming
146
15
Site Map
148
1
Pricing Analysis Menu
149
2
Credit Card Customer Point Map
151
2
Common Customers
153
1
Credit Card Customer Point and Area Maps
154
1
Parameter Choices
155
1
Customer Migration
156
3
Premium Payment Method Comparison
159
1
Payment Method Comparison
160
1
Conclusion
161
3
Thrifty Rent-A-Car
163
8
Know Your Customers
164
1
Generating Maps
165
2
Emerging Trends
167
1
Conclusion
168
3
Rural Press and CDATA
171
10
Using CDATA
173
1
Successes with MapInfo
174
3
Innovations in CDATA96
177
4
Canada Post
181
12
Methodology
182
10
Determine Customer Base
183
1
Establish Store Attractiveness Factor
183
1
Define Market Area
184
1
Locate Existing Stores
184
1
Determine Total Market Revenue Potential
184
1
Create Grid of Store Attractiveness
185
4
Establish Optimal Store Locations
189
1
Perform Gap Analysis with Field Personnel
189
1
Generate Patronage Probability Grid
189
2
Determine Relative Store Strength
191
1
Determine Proposed Store Revenue
192
1
Conclusion
192
1
Emergency Medical Service Institute
193
8
Response Time
195
3
Licensing
198
1
Conclusion
198
3
PageNet
201
12
Defining the Problem
202
1
Solving the Problem
202
8
Launching PCS SiteManager
203
2
Marketing/Executive Level Overview Module
205
1
Site Reporter Module
206
1
Real Time Site Analysis Probe
207
3
Future Enhancements
210
3
Obstacle Module
210
1
Site Comparator Module
210
3
Louis Dreyfus Natural Gas
213
16
Problem Definition
215
1
9-section Plat Maps
216
5
Data Files
218
3
Creating the Map
221
6
Oil and Gas Well Data
222
2
Identifying a Target Section
224
3
Other Applications
227
2
Visimark
229
10
Versatility
229
2
Searching and Database Capabilities
231
2
Saving Time, Money, and Drive Space
233
1
GIS Interface
233
6
Geocoding
235
1
Searching by Map Location
236
1
Mapping a Selected Set of Properties
236
3
Appendix A: Glossary
239
8
Appendix B: Reference Material and Data Sources
247
24
OnWord Press MapInfo Books
247
1
E-mail List
248
1
Satellite and Aerial Data Sources
248
1
Remote Sensing Resources on the Web
249
1
Telecom Data
249
3
Bureau of Transportation Statistics Data
252
1
Internet Sites
253
18
Appendix C: MapInfo Product Line Overview
271
10
Product Information
273
8
Appendix D: Contact Information
281
6
Index
287