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Tables of Contents for Creativity in Business
Chapter/Section Title
Page #
Page Count
Section 1 Getting Started
What Is Creativity?
3
1
Everyone Is Creative
4
2
Your I.Q. Is Not Your C.Q.
6
5
Section 2 Creativity Blocks and Blockbusters
You Were Born to Be Creative
11
2
Blocks and Blockbusters to Creativity
13
1
Negative Attitude
14
2
Fear of Failure
16
2
Excessive Stress
18
4
Following the Rules
22
2
Making Assumptions
24
5
Over-Reliance on Logic
29
1
Believing You Are Not Creative
30
3
20 Ways to Develop Your Creative Potential
33
4
Section 3 Techniques for Idea Generation
What Did You Learn in School?
37
2
Letting Go of Preconceptions
39
2
Idea-Generating Questions
41
2
Different Points of View
43
2
Split Brain Theory
45
1
Balancing Your Brain Functions
46
1
Whole-Brain Problem Solving
47
3
Intuition
50
6
Phases of Creativity
56
3
Metaphorical Thinking
59
2
Using Analogies
61
8
Visual Thinking
69
4
Section 4 Group Creativity
Managing for Creativity
73
3
Idea Killers
76
1
Idea Growers
77
1
Eight Ways to Increase Your Team's Creativity
78
2
The P-P-C Technique
80
4
Humorous Warm-Ups
84
4
Brainstorming
88
3
Brainwriting
91
2
Forced Connections
93
4
Section 5 Innovation and Practical Solutions
The Politics of Creativity
97
5
Strengthening Your Presentation
102
1
Basic Considerations in Selling an Idea
103
3
My Personal Assessment and Action Plan
106