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Tables of Contents for Sport Business in the Global Marketplace
Chapter/Section Title
Page #
Page Count
List of Figures and Tables
viii
Foreword
ix
Acknowledgements
xii
List of Abbreviations
xiv
S-commerce: Facing the Future of Sport Business
1
51
Globalisation Trends
5
1
The Drivers of Globalisation
6
36
Negative Impacts of Globalisation for Sport
42
5
Summarising Globalisation Trends in Sport Business
47
2
Final Comments
49
3
Bums on Seats: The Social Phenomenon of Sport
52
27
The Sports Fan
58
5
Economics and the Sports Spectator
63
7
Modelling Spectator Behaviour
70
9
Putting Sport on the Map: The Structure of Global Sport
79
10
Facility Dependent Sport Services
81
4
The Global Sport Industry
85
4
Business or Pleasure: The Commercialisation of Sport
89
39
Global Sport
92
1
The Development of Global, Commercial Sport: A Case Study of the World Game
93
7
Entering the Era of Contemporary Football
100
3
The Commercialism of Soccer in the 1990s
103
3
Issues of Attendance
106
3
Economic Rationalisation of Competitions
109
2
Capacity and Function of Football Stadia
111
6
Live Television Coverage of Matches
117
11
Self-Service: Sport and the Services Economy
128
25
Sporting Goods and Sport Services
133
1
Media Power and Perceptions of Sport
134
2
Globalisation, Sponsorship, Licensing and the Media
136
4
New Technology: Sport and the Mobile (Wireless) Internet
140
2
S-commerce as the Key to Wireless Success
142
1
New Technology: Sport, Broadband and Interactive Television
143
4
Customers and Marketing Trends Driving Sport Services
147
6
In the Spider's Web: The Internet and Competitive Advantage in Global Sport
153
19
The Internet Opportunity
155
4
The Road to Online Success
159
1
Strategy Implementation
159
1
Information Technology Assimilation
160
1
Internet Project Teams
161
1
Partnerships and Alliances
162
3
A Missing Link
165
2
Online Communities
167
2
Using the Internet in the Global Sport Marketplace
169
1
Final Comments
169
3
Speaking in Tongues: Global Sport Marketing across Cultures
172
25
International Marketing and Culture
173
4
Levels, Sources and/or Manifestations of Culture
177
3
Cultural Dynamics
180
2
Cultural Interaction
182
2
Cultural Diversity and the Future of Sport Businesses
184
1
Cultural Sensitivity in Sport: A Case Study of Soccer in Australia and the USA
185
4
Scope of International Sport Branding
189
3
Identifying Sport Consumption Benefits across Cultures
192
5
Sport Trek: Future Sport Business in the Global Marketplace
197
32
The Economic Nexus
198
1
The Technology Nexus
199
1
The Cultural Nexus
200
1
The Near Future: The Next Five Years
201
4
The DreamSport Society: The Next Fifteen Years
205
2
Sport Entertainment
207
1
Sport Fantasy
208
2
Sport Quality
210
2
Sport Identity
212
2
Sport Tradition
214
1
Sport Conscience
215
2
Sport Societies in the Global Marketplace
217
5
Global Sport Scenarios: The Next 50 Years
222
4
Final Comments
226
3
Epilogue Brilliant Orange Finally Go all the Way!
229
5
First Time Ever Sell-out of Virtual Stadium
229
1
Your Preferred City's Perfect Show
230
1
World Sport is World Politics
231
1
For the Good of the Game, For the Better for All of Us
231
3
Index
234