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Tables of Contents for Self-publishing Textbooks And Instructional Materials
Chapter/Section Title
Page #
Page Count
Foreword
xiii
Dan Poynter
Foreword
xv
Ronald Pynn
Foreward
xvii
John Vivian
Author's Preface
xix
About the Author
xxi
Self-Publishing Is Academically Respectable
1
6
Are Good Books Self-Published?
1
1
Self-Publishing Versus Vanity Publishing
2
1
Acquisitions, the Bottom Line, and Book Publishing
3
1
Self-Publishing: Process Versus Product
4
3
Self-Publishing Has Potential Benefits and Risks
7
10
Potential Benefits of Self-Publishing
7
6
Providing Information Not Otherwise Available
8
1
Controlling Price, Form, Length, and Content
8
1
Avoiding the ``Satisfactory Manuscript'' Clause
9
1
Controlling How Long the Work Is In Print
9
1
Authorizing Revisions
10
1
Retaining Copyrigh
10
1
Controlling Subsidiary Rights
11
1
Getting into Print Quickly
11
1
Making More Money
11
1
Directing Marketing and Promotion
11
1
Inviting Family Participation
12
1
Having Pleasure!
12
1
Potential Risks of Self-Publishing
13
2
Having to Set Up a Company
13
1
Having to Pay Costs Up Front
14
1
Having to Spend Time on Publishing Tasks
14
1
Having to Acquire New Knowledge and Skills
14
1
Engaging in Activities You May Not Enjoy
14
1
Risking Rejection
15
1
Weighing Potential Benefits and Risks
15
2
An Overview of the Self-Publishing Process
17
8
Assessing the Potential of a Project for Self-Publishing
18
1
Setting Up a Publishing Company
18
1
Authoring the Book or Material
19
1
Deciding on the Mode of Publication
19
1
Preparing Camera-Ready and Disk Copy
19
1
Indexing and Preparing the Front Matter and Cover
20
1
Copyrighting and Registering the Work
21
1
Printing, Binding, and Warehousing
21
1
Marketing
21
1
Filling Orders and Maintaining Financial Records
22
1
Selling Subsidiary and Reprint Rights
22
1
It Is Normal to Feel Overwhelmed!
22
3
Assessing the Practicality of a Project for Self-Publishing
25
16
Your Attitude Toward Self-Publishing
26
2
Is It Really Academically Respectable?
26
1
Will Your Peers Value a Self-Published Work?
27
1
Wouldn't a Publisher Publish It If It Were Worth Publishing?
28
1
Your Attitude Toward Operating a Small Business
28
1
Your Ability to Make the Necessary Financial Investment
29
8
Book Length and Illustrations
29
1
Size of First Printing and Trim Size
30
1
Use of a Second Color or Four-Color Printing
31
1
Cover(s) and Binding(s) Used
31
1
Production Tasks That Are Subcontracted
32
3
Finding Competent Freelance Production Help
35
1
Warehousing and Order Fulfillment Expenses
36
1
Marketing Expenses
37
1
Your Ability to Make the Necessary Time Investment
37
1
Ease of Marketing and Availability of Publishing Alternatives
38
3
Setting Up Your Publishing Company
41
18
Select a Business Structure
42
1
Obtain Business Licenses and Permits
43
1
Name Your Company and Register It
44
1
Rent a Post Office Box
45
1
Generate Working Capital
45
3
Your Financial Resources
46
1
A Personal or Business Loan
46
1
A Grant
47
1
A Prepublication Special Offer
47
1
Royalty Financing
47
1
Open a Business Checking Account and Arrange Card Service
48
1
Set Up a Bookkeeping System
48
1
Set Up a Web Site
49
1
Secure Toll-Free Numbers for Ordering
49
1
Have Business Stationery Printed
50
1
Purchase Equipment and Supplies
50
1
Obtain ISBNs
51
1
Obtain Copyright Forms
52
1
Apply for a PCN and CIP Data
52
1
Arrange for Copyediting
53
1
Arrange for Printing and Binding
53
2
Online Resources for Setting Up Your Publishing Company
55
4
Authoring Your Textbook or Instructional Material
59
14
Establishing a Daily Schedule
60
1
Deciding How and Where to Write
61
3
Choosing Computer Hardware and Software
64
1
Drafting and Editing Text
65
2
Securing Illustrations
67
4
Drawings
68
1
Photographs
69
2
Authoring References and Online Resources
71
2
Print and Electronic Self-Publishing
73
18
Photo-Offset Printing
73
7
Page Size
74
1
Number of Pages
75
1
Paper and Ink
75
1
Illustrations Provided
76
1
Kind of Binding
76
2
Cover Paper and Printing
78
1
Copy Provided
79
1
Number of Copies
79
1
Photocopies and Printouts
80
1
Short Runs, Long Runs, and Print On Demand
81
1
Which Print Process Should You Use?
82
1
Electronic Options
83
3
Digital Books
83
2
Online Ebooks
85
1
Audiobooks
86
1
Videotape and Digitized Video
87
2
Online Resources for Print and Electronic Publishing
89
2
Preparing Pages for Print and Electronic Publication
91
18
Choice of Fonts
91
1
Keyboarding for Typesetting
92
2
Page Design
94
6
Margins
96
1
Flush Left versus Justified Text
96
1
Fonts Used
97
1
Type Sizes and Leading
97
1
Design Principles to Apply
98
1
Laying Out Text on Pages
99
1
Preparing Illustrations
100
4
Creating Your Illustrations
100
1
Commissioning Your Illustrations
101
1
Using Existing Drawings and Photographs
101
1
Digitizing and Modifying Illustrations
102
1
Preparing Halftones for Illustrations
103
1
Preparing Captions
104
1
Providing Your Master
104
2
Online Resources for Preparing Pages
106
3
Preparing Indexes and Front Matter
109
10
Preparing Front Matter
109
3
Printed Endpapers
110
1
Half-Title Page and Frontispiece
110
1
Title Page and Copyright Page
110
1
Dedication Page and Epigraph Page
110
1
Table of Contents and List of Illustrations
111
1
Foreword and Preface
111
1
Acknowledgments and Disclaimer
112
1
Indexing
112
3
Indexing Software
114
1
Indexing Help
115
1
Preparing Other Back Matter
115
2
Online Resources for Preparing Front Matter and Back Matter
117
2
Copyrighting and Registering a Self-Published Work
119
10
Copyrighting Books and Materials
119
1
Provisions of Copyright Law
120
6
Duration of Copyright Protection
121
1
Material That Can Be Copyrighted
121
2
Ownership and Transfer of Rights
123
1
Reproduction and Fair Use
123
2
Notice of Copyright
125
1
Depositing
125
1
Copyright Infringement and Remedies
125
1
Other Registrations
126
1
Granting Permission to Use Your Work
127
1
Online Resources for Copyrighting and Registering a Work
128
1
Practical Marketing Approaches for Academic Self-Publishers
129
22
Your First Steps
130
4
A Foreword
131
1
Endorsements
131
1
Press Releases
132
1
Announcements
132
1
Reviews
133
1
Directory Listings
133
1
Developing Your Marketing Campaign
134
4
Articles and Interviews
134
1
Presenting and Exhibiting
134
1
Sending Examination Copies
135
1
Direct Mail Marketing
136
1
Telemarketing
137
1
Marketing on Your Web Site
137
1
Working with Wholesalers and Distributors
138
5
Understanding the Difference
138
2
Preparing Your Publicity Kit
140
1
Marketing to Academic Libraries
141
1
Marketing to Bookstores
141
1
Using Online Bookstores
142
1
Developing Special Promotions
143
4
Email Promotions
143
1
Radio and Television Promotions
144
1
Book Signings
144
1
Workshops
145
1
Advertising
145
2
Marketing Resources for Academic Self-Publishers
147
4
Financial Considerations for Self-Publishers
151
10
Figuring Your Expenses
151
2
Figuring Your Price
153
2
Setting Your Terms and Conditions
155
1
Maintaining Financial Records
156
2
Example of a Discount Schedule and Terms
158
3
Selling Subsidiary Rights for Textbooks and Materials
161
6
Reprint Rights
161
1
Foreign and Translation Rights
162
1
Book Club Rights
163
1
Media and Electronic Rights
164
1
Licensing
164
1
Serial Rights
165
2
Selling Your Self-Published Textbook to a Publisher
167
6
Identifying Possible Publishers
168
1
Writing Query Letters
169
1
Preparing a Proposal
170
1
Deciding on a Proposal Submission Strategy
171
1
Negotiating a Publishing Contract
171
2
Self-Publishing Trade Books for the General Public
173
5
Size and Cover Design
174
1
Print Runs and Pricing
174
1
Publicity
175
1
Direct Sales and Sales to Retailers
175
1
Sales to Public Libraries
176
1
Sales of Reprint Rights
177
1
References and Bibliography
178
2
Index
180