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Tables of Contents for Online Broadcasting Power!
Chapter/Section Title
Page #
Page Count
Introduction
1
7
Part I Understanding the Basics
What is Internet Radio?
7
62
What is the Place of Internet Radio?
7
1
From Marconi to Me: The History of Broadcasting to Narrowcasting
8
1
Radio: What It Is and How It Works
9
1
Modulation
9
1
Transmission
9
1
Receivers
9
1
A Brief History of Radio Broadcasting
10
5
Early Broadcasters
12
1
Television's Effect
13
1
Broadcasting Gains Competition and Consolidation
14
1
The Internet
15
5
Who Just Wants to Work .?
16
1
The Internet Explodes
17
1
Enter the World Wide Web
18
1
Tim Berners-Lee Spins a Web and Changes Everything
18
1
From Humble Beginnings to New World
19
1
The Beginnings of Internet Radio
20
1
Broadcast.com and the Aggregators
21
4
Here Comes SHOUTcast and Personal Radio
23
1
Traditional Radio Responds with Digital Audio Radio
24
1
Will Internet Radio Kill Traditional Radio?
25
1
What Can We Learn? What Is The Future?
25
2
What Type of Station (or Show) Will You Offer?
27
5
The Styles of Internet Radio
28
4
The Internet Radio Landscape: Players, Stations, Shows, Streaming, and Remotes
Mixing It Up
32
1
The Basic Technologies of Internet Radio
32
1
Enabling Technologies: Audio Formats and Transmission Protocols
33
7
Raw Audio Formats
34
1
Encoded Formats That Directly Transmit
34
1
Alternative Encoded Formats
34
1
Protocols
35
5
Connections, Servers, and Hosts
40
6
RealServer
40
1
SHOUTcast
41
1
Icecast
41
1
RadioDestiny Broadcast
42
1
Windows Media Technologies
42
1
How Stations Are Hosted on the Internet
42
2
Connections
44
2
Production and Broadcast Utilities
46
1
Related Hardware
46
1
From Broadcasters to Listeners: The Main Playback Products
47
5
RealPlayer 7/7+
47
1
Winamp
48
1
Windows Media Player
49
1
QuickTime
49
1
Sonique
50
1
UltraPlayer
50
1
Macast
51
1
FreeAmp (Linux)
51
1
Pulling It All Together: What Is Internet Radio?
52
3
Learning From Today's Internet Radio
Underground Radio 3WK
55
1
LosDudes Internet Request Radio
56
2
NetRadio.com
58
1
Spinner
59
1
Yahoo! Broadcast
60
1
TechTalk with Mike and Andy
61
1
Grand Royal Radio
62
1
House of Blues Internet Radio
63
2
SpankRadio
65
1
DiscJockey.com
66
1
Factory 188
67
1
The More You Look, the More You Learn
68
1
Getting Everything you Need--From Hardware to Software, Microphones to ISDN Lines
69
22
Choosing a Server
69
2
Selecting Hardware
71
8
Computer System
71
1
Sound Cards
72
2
Mixers
74
1
Microphones and Headsets
75
2
Internet Audio DSP and Encoding Hardware
77
1
Connecting Hardware
78
1
Finding Additional Software
79
5
Audio Production Software
79
2
Web Site Production Tools
81
1
Listener Communication Tools
82
2
Using Webcams
84
1
Enabling On-Air Phone Calls
85
1
On-Air Tools and Miscellaneous Goodies
86
1
Kickwave
86
1
MP3 Explorer
86
1
Mixing Software
86
1
Players and Player Utilities
87
1
Getting Ready to Build Your Station or Show
87
4
Part II Radio Station Software Step-by-Step
Building a SHOUTcast Station Step-by-Step
91
36
The Creation of SHOUTcast
91
1
How SHOUTcast Works
91
1
Developing Your Own SHOUTcast Station or Show
92
17
Acquire the Necessary Software for SHOUTcast
93
1
If Needed, Install the Windows Media Server MP3 Codecs
93
1
Install the SHOUTcast DSP Broadcasting Tools into Winamp
94
1
Install the SHOUTcast Server System
95
1
Configure Winamp to Send Content to the SHOUTcast Server
95
8
Configure the SHOUTcast Server System
103
6
Using Extended Current Log Files
109
1
Using a Microphone with SHOUTcast
110
4
Understand Your Sound Card's Capabilities
111
1
Purchase a Microphone
111
1
Set Up the SHOUTcast Source DSP Plug-In for Microphone Support
111
1
Run Your SHOUTcast Server and Connect
112
1
Tweak Advanced Mode Settings
112
1
Troubleshooting Microphone Options
113
1
Administering SHOUTcast
114
6
Open Your Web Browser and Point it to Your SHOUTcast Server
114
2
Click on the Admin Log Link and Log in to the Administrator Area
116
1
Use the Administration Features
116
3
Additional Remote Administrative Options
119
1
Troubleshooting SHOUTcast
120
3
Winamp says ``Error creating ACM stream'' when I try to use SHOUTcast
120
1
Winamp says ``Error connecting to server'' when I try to use SHOUTcast
120
1
Listeners on the Internet are getting ``Error connecting to server'' messages when they attempt to connect
120
1
My ISP has a firewall that prevents users from connecting to my host. What do I do now?
121
1
Winamp says ``Invalid password on server'' when I try to use SHOUTcast
121
1
The stream stops at 8KB when prebuffering
121
1
Winamp says ``ICY 401 service not available'' When I try to connect
121
1
My listeners get ``Error connecting to host'' messages when they try to connect
122
1
Listeners say the audio coming from the SHOUTcast Server is choppy
122
1
Making the Most of SHOUTcast
123
2
SHOUT It Out!
125
2
Broadcasting with RealServer 7.0
127
40
Installing RealServer 7.0
128
8
Download RealServer 7.0 from Realnetworks.com
128
2
Retrieve and Save License File from RealNetworks
130
1
Run the Installation Program
130
6
RealServer Configuration
136
15
General Setup Options
137
6
Broadcasting Options
143
2
Splitting
145
1
Multicasting
145
1
Cache
145
1
Security
145
3
Advertising
148
1
View Source
149
1
Reports
149
1
Other Links in RealServer 7.0 Administrator
150
1
Monitoring Your Server
151
1
Broadcasting via Playlists with RealServer
152
3
Create Your Playlist
152
1
Activate Your Playlist
153
1
Stop Your Playlist
154
1
Broadcasting Live with RealServer
155
5
Run the RealProducer or Producer Plus Program and Initiate the New Session Wizard
155
1
Step Through the RealMedia Recording Wizard
156
4
Begin Your Broadcast
160
1
RealServer Basic Reports
160
5
Install the Software
161
2
Configure the Reporting System
163
1
Use the Reporting System
164
1
Really Robust
165
2
MyCaster and Windows Media Audio
167
26
MyCaster
167
5
Installing MyCaster
168
1
Configuring MyCaster
168
2
Broadcasting with MyCaster
170
2
Communicating with Listeners While Broadcasting
172
1
Windows Media Audio/Services
172
9
Installing Windows Media Services
173
4
Configuring Windows Media Services
177
1
Broadcasting with Windows Media Services
177
1
Formats and Protocols
178
1
.ASF? What Happened to Windows Media Audio (.WMA)?
178
1
.ASX Files, Links, and Playlists
179
2
Protocols Used by Windows Media Server
181
1
Stations vs. Broadcasting/Publishing Points; Multicasting vs. Unicasting
181
1
Configuring and Administering Windows Media Services
182
4
Using the Administrator Program
183
1
Monitoring the Server
184
1
Remote Administration
185
1
A Final Note About Monitoring and Administration
185
1
Doing a Live Show Step-by-Step
186
6
Run the Windows Media Encoder Tool
186
1
Select a Template Stream Format
186
1
Choose an Input
186
1
Choose an Output
186
1
Build a Connection and Publishing Point for the Broadcast
187
4
Test
191
1
Proprietary Power, But It's Free
192
1
Alternative Server and Radio Station Solutions
193
22
icecast
193
5
Using icecast
194
3
Advanced Options Available with icecast
197
1
Exploring the icecast Documentation and Getting Further Support
198
1
RadioDestiny Network
198
8
Locating Services for Commercial Broadcasters
199
1
Building a RadioDestiny Internet Radio Station
200
3
Building a Script with Destiny Broadcaster
203
1
Using the Log Files
204
2
LAUNCHcast
206
5
Building a LAUNCHcast Station
207
1
Using the Station Manager
208
2
Launching Your LAUNCHcast
210
1
iCAST
211
1
What about QuickTime?
212
1
From QuickTime to Darwin
213
1
Which Product Should You Use?
213
2
Outsourcing and Station Hosting
215
24
Types of Outsourcing
216
1
Why Outsource?
216
1
Evaluating Top-Tier Outsourcing Systems
216
2
Evoke.com
217
1
Real Broadcast Network
217
1
Akamai
217
1
Yahoo! Broadcast Services
218
1
Second-Tier Audio Hosting Providers
218
1
Questions to Ask Your Outsourcing Company
218
2
Can the company handle your type of audio stream?
218
1
What encoding services does the company offer?
218
1
What promotional help can the company give you?
219
1
What's the largest broadcast the company has handled?
219
1
How does the company's network fare to your key geographic audience?
219
1
Audio Homesteading Services
220
9
Introducing Live365.com
220
8
Live365.com's EasyLoader
228
1
Alternatives to Live365
229
9
AudioRealm.com
229
1
MyPlay.com
230
8
Soak Up That Bandwidth
238
1
Building a Web Site for Your Station
239
28
Deciding What Makes a Good Complementary Site
239
2
Building Your Informational Pages
241
8
Main Page
242
1
About Station or Show Page
242
1
DJ Biographies
242
1
News Page
242
4
Guest Biographies
246
1
Broadcast Schedule
246
1
Music Library
247
1
Downloads Page
248
1
Building Your Interactive Pages and Features
249
11
Message Boards
249
1
Chat Room and IRC Chat
250
2
E-mail Mailing List
252
1
Question/Request Form
252
2
Current and Past Song Playlists
254
5
Voice Chat
259
1
Providing Product Links
260
2
Links to Record Stores
260
1
Links to Other Stores
261
1
Adding a Webcam Feature
262
1
Building a Great Site
263
4
Part III Preparing Content for Your Station
Digitizing and Formats
267
18
Digital Sound Basics: How Computers Capture Sound
267
2
Sampling
268
1
Resolution
268
1
Channels
268
1
File Size
268
1
Acquiring Audio: Recording Principles and Practices
269
3
Studio Versus Remote
269
1
Portable Recording
270
1
Which to Use?
271
1
Microphones for the Road
271
1
Getting Your Audio Back
271
1
From Tape to Hard Disk: Digitizing Sound Files
272
4
The Issues That Control Good Sound Acquisition
273
3
The Digitizing Process
276
7
Capturing Your Audio
277
1
Enhancing the File
277
3
What About Output? Drivers and Speaker Issues
280
3
What's most important for good audio?
283
2
Encoding Step-by-Step
285
48
What Is Encoding?
285
1
What Are the Issues to be Concerned About When Encoding?
286
1
What Are the Best Ways to Encode Content?
287
1
The Basics of Encoding and Using Encoding Tools
287
1
Using Stream Anywhere
288
4
Many More Options
292
1
Encoding for RealAudio
292
8
Using RealProducer
292
8
Encoding for MP3
300
21
Using AudioCatalyst
301
7
Using AudioGrabber
308
2
AudioGrabber or AudioCatalyst?
310
1
Using Audioactive Production Studio 2.0
311
4
Audioactive Menu Features
315
6
Encoding for WMA
321
5
Using Windows Media Encoder
321
4
Viewing the Encoding Statistics
325
1
Encoding Services
326
4
Loudeye
326
1
MediaUpgrade.com
327
3
Sonic Foundry Media Services
330
1
Look Both Ways Before You Encode a Beat
330
3
Programming: Doing Talk, Booking Guests, Making Playlists, and Setting Up A Show
333
22
Music Programming
333
4
Developing a Station Format
333
1
Clock Format
334
2
Tips on Making a Good Song Playlist
336
1
Talk Programming
337
8
Setting Up a Script
337
3
Booking Guests
340
1
Interviewing
341
4
Getting Content for Your Station
345
1
Free Versus Licensed Content
345
1
The Call-In Show: Taking Calls and Talking It Up
346
6
Screening Calls
347
1
Using Voicemail and the Net
348
1
Building Prerecorded Blocks of Content
348
1
Connecting Phones to Your Show
348
3
Running Your Show
351
1
Bumpers, Voice-Overs, and Station Identifications
352
1
No Content, No Show
353
2
Doing Remotes and Live Broadcasts
355
12
Types of Remote Broadcasting
355
1
Key Issue: Getting Good Fidelity
356
1
Get Back to Where You Once Belonged
356
1
Planning a Remote Setup
357
3
Finding the Equipment
358
1
Encoding Onsite
359
1
Setting Up Your Remote
360
1
Going Mobile
361
1
Using a Satellite Feed
362
1
There's a Whole World Out There to Broadcast From
363
4
Part IV Managing Your Internet Radio Station
Promoting Your Station and Broadcast
367
24
Basics of Web Promotion
367
1
Public and Media Relations
368
2
The Angle
368
1
The Media
368
2
Online Press Release Outlets
370
1
Listing with Search Engines
370
4
Automatic Submission
370
1
Submission Tips
371
1
Maximizing Your Ranking
371
2
Monitoring Your Ranking
373
1
General Search Engines
374
3
AltaVista
374
1
Ask Jeeves
374
1
Open Directory Project
374
1
Excite
374
1
FAST Search
375
1
Google
375
1
GoTo.com
375
1
HotBot
375
1
Infoseek/Go Network
375
1
Lycos
376
1
Netscape Netcenter
376
1
Northern Light Search
376
1
WebCrawler
376
1
Yahoo!
377
1
More Information About Search Engines
377
1
Broadcast-Specific Directories and Search Engines
378
6
BroadcastLive
378
1
ChannelSEEK
378
1
EarthTuner
379
1
GlobalStreams
379
1
OnTheAir.com
380
1
Real.com Guide
380
1
Scour
381
1
VirtualTuner.com
382
1
vTuner
382
1
WindowsMedia.com Radio Station Guide
383
1
Yahoo! Broadcast
383
1
For Even More Information
383
1
Event Directories
384
2
OnNow
384
1
USA Today Cyberlistings
385
1
Web Times
385
1
Yahoo! NetEvents
385
1
RadioSpy
386
1
Link Swapping
387
2
Linking Far and Wide
387
1
Staying Specific
387
1
Using Link Pages and Directories
388
1
Banner Exchange Services
389
1
The Benefits of Promotion
390
1
The Legalities of Running Your Station
391
14
General Copyright Law
391
2
U.S. Webcasting Law Basics
393
2
International Webcasting Laws
395
1
Getting the License
396
1
Files Created for Webcasting
396
1
Royalty Payments
397
5
Dealing with Licensing Agencies
397
5
Get Legit?
402
1
More Rights Questions? What to Do?
403
1
Do the Rights Thing
404
1
Commercializing Your Station
405
64
Selling Advertising on Your Site and Station
405
5
The Keys to Advertising Commercialization
406
1
Banner Advertising Networks
406
3
Statistics Packages
409
1
Creating Audio Ads
410
1
Streaming Media Ads with RealServer Advertising Extensions
410
1
Creating Associate Stores
411
3
Links to Record Stores
411
3
Links to Non-Music Stores
414
1
Buying Advertising
414
4
Creating Banner Ads
415
1
Purchasing Ad Space
416
1
Internet Advertising Agencies
417
1
Funding Your Hobby--and Maybe More
418
3
Appendices
A---Multicasting Your Broadcast
421
4
Today's Multicasting Options
421
1
The Basics of Multicasting Your Audio Today
422
1
Who Is Compliant?
422
1
Introducing LiveCaster
423
1
Some Basic Information on Popular Players
424
1
Waiting and Not Waiting for a Multicast World
424
1
B---DJ Tools for Live Mixing
425
6
Setting Up for Mixing
425
1
PCDJ
426
1
Pitchfork
426
2
Virtual Turntables
428
3
C---Using RadioSpy
431
8
Using RadioSpy Step-by-Step
433
1
Configuring RadioSpy
433
2
Connecting to a Server
435
1
Chatting with RadioSpy
436
1
Other Features
437
1
Song and Artist Search
437
1
Station Info
437
1
Forums
437
1
RadioSpy News
437
1
What's Playing Now
437
1
A Note For DJs
437
1
Seek and RadioSpy Shall Find
438
1
D---Streaming Audio Master
439
30
Installing SAM
439
1
Updating from Previous Versions of SAM
440
1
Configuring SAM
440
1
Getting SAM Broadcast Ready
440
1
Additional SAM Configuration Notes
441
1
Setting Broadcast Details
441
1
Statistics and Graphs
442
1
Statistics
442
1
Graphs
443
1
Relays
443
1
Remote Relays
444
1
Request Policy
445
1
Input/Output files
446
1
Output Tags
447
1
AAT
447
1
AAT Defaults
448
1
Uploading
449
1
Proxy & Firewall settings
450
1
Remote Administration
450
1
AudioRealm Revenue service
451
1
SAM Plug-ins
452
1
Setting up the plug-ins
452
1
Basic Playlist Usage
452
1
How to add songs to the playlist
453
1
Playlist shortcuts
453
1
Searching for a Song
453
1
Quick search
454
1
Advanced search
454
1
Basic Quelist Usage
454
1
Removing songs from
454
1
Moving order of songs
454
1
Choosing next song to play
455
1
General Use
455
1
Time display
456
1
Linerec button
456
1
HTML Output
456
1
Setting it up
457
1
Setting up the Request Function
458
1
Additional functions
459
1
Statistics
459
1
Selecting a relay
459
1
Graphing functions
459
1
Special functions
460
1
Icecast
460
1
Entering commands
460
1
Using the command buttons
460
1
Operator login
461
1
ASQ (Auto Song Queing)
461
1
ASQ Editor
461
1
How ASQ works
462
1
Basic structure information
462
1
Events
462
1
More examples
463
1
Using the 'Jingles, Promos and Ads' section
464
1
Jingles, Promos, Advertisements
465
1
Running multiple instances of SAM
466
1
Controlling SAM from a remote location
466
1
Setting up the remote application
467
1
Using the remote application
467
1
SAM Troubleshooting and FAQs
468
1
Can SAM handle huge playlists (10,000+ songs)?
468
1
Can I have my own custom request pages?
468
1
How can I view the songs most requested?
468
1
SAM's auto error recovery pops up every other song--how do I fix this?
468
1
SAM keeps scrolling songs every second
468
1
My stats connect--but then just garbage shows in the log screen
468
1
My stats connect-but don't show a listener count or bitrate
469
1
My HTML output shows the same song in all the fields
469
1
Songs and promos less than five seconds in length seem to loop a few times before the next song plays
469
1
Winamp plays the currently queued song, but then stops after the song is done
469