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Tables of Contents for African Culture & American Business in Africa
Chapter/Section Title
Page #
Page Count
List of Boxes, Tables, and Figures
7
1
Acknowledgments and definitions
8
3
INTRODUCTION
11
4
1 WHY DO BUSINESS WITH AFRICA?
15
15
Ten Major Reasons Why Americans Should Do Business With Africa
15
13
A Note of Caution
28
1
US-Africa Trade at a Glance
29
1
2 CULTURE AND BUSINESS IN AFRICA
30
7
Culture Includes Patterns of Behavior, Values, and Attitudes
31
1
African Cultures are Diverse and Complex
32
1
African Culture Influences Business Behavior
32
2
Differences Among National Cultures Follow Five Dimensions
34
3
3 AFRICAN CULTURAL DIMENSIONS
37
18
Africa has High Social Inequality and Considerable Dependence of Subordinates on Bosses
38
2
Titles, Formality, and Prestige are Taken Very Seriously in African Cultures
40
1
Personal Relationships and Connections are Key to Successful Business in Africa
41
1
African Societies Tend to be Collectivist
42
2
African Societies are Male-dominated
44
2
In Dealing with Uncertainty, Africans Emphasize Harmony More than Conflict
46
2
Africans have a More Relaxed Attitude Toward Time than Americans
48
2
Tradition and Honor are Highly Regarded
50
1
Bribery and Corruption are on the Rise
51
1
Rules and Regulations are not Always Obeyed
52
1
Other Cultural Manifestations
53
1
Summary of the Most Common Cultural Characteristics
54
1
4 MANAGING CULTURAL DIFFERENCES IN AFRICAN BUSINESS
55
18
Leading, Communicating, and Implementing
56
2
Showing Respect for Formality, Hierarchy, Titles, and Age
58
2
Establishing Personal Relationships and Connections
60
1
Managing Masculinity and Femininity
60
1
Dealing with Tradition and Honor
61
1
Adapting to "African time" and the African Concept of Time
61
2
Surviving the Corruption Dilemma
63
2
Dealing with Indiscipline at the Business and Societal Levels
65
1
Enhancing Work Ethic and Improving Worker Productivity
65
2
Dealing With Nepotism
67
1
The 3 Ps of African Business: Pensiveness, Patience, and Perseverance
68
1
Improving Intercultural Communication
68
5
5 UNDERSTANDING AFRICA
73
9
Myths and Facts
73
1
Africa is a Very Diverse Continent
74
2
Anglophone, Francophone, and Lusophone African Cultures Differ
76
2
Religion and Business in Africa
78
4
CONCLUSION
82
Notes
84
4
Appendix
88
17
Index
105