search for books and compare prices
Tables of Contents for Confessions of Shameless Self Promoters
Chapter/Section Title
Page #
Page Count
An Introduction to Shameless Self Promotion
1
20
Develop a Strong Belief System
2
19
The Science of Self Promotion
4
3
Contrarian Success Strategy
7
2
Shamelessly Making a Difference in People's Lives
9
2
Ten Power Principles of Shameless Self Promotion
11
7
Barefoot Marketing
18
1
Never Show Them You're Shameless
19
2
You Cannot Not Market
21
14
Keep a Positive Attitude and Contagious Enthusiasm
22
13
Self Promote or Disappear!
23
3
Not Marketing Can Be Disastrous
26
3
Using Cold Calls to Make Contacts
29
3
Fun Ways to Turn Hidden Moments into Marketing Miracles
32
3
Gutsy Marketing for the Shameless
35
24
Develop Gutsy Goals that Make You Stretch
36
23
Come to the Edge: Self Promoter from Within
38
3
Hustle if You Want to Be Great
41
2
Happy Birthday to Me
43
3
The RV Adventure Book Tour
46
4
Shameless Marketing Gets into the Act
50
2
Don't Miss an Opportunity to Be Shameless
52
2
Redirecting Shameless Marketing Energies
54
2
Thank Heaven for Little Girls
56
3
Shameless Friends and Associates
59
10
Seek Out and Act on Opportunities
60
9
The Magic of Referrals
63
1
Let Your Fans Do the Talking
64
3
Building Success on Referrals and Testimonials
67
1
Anything Is Pez™-able!
68
1
Give It Away
69
16
Stay Active in Your Community by Networking and Volunteering
70
15
Time to Give Back
72
2
Sell More by Giving Things Away
74
2
Reverse Shoplifting
76
1
From Flyers to the Internet
77
2
Try Giving Yourself Away
79
3
Giving It Away to Attract Buyers
82
3
Your Expertise Is Showing
85
20
Take Your Expertise to Another Level
86
19
Secrets of a Modest Success
90
2
Starting Over
92
4
Reaching Emerging Markets
96
2
Sell Yourself and the $$$ Come Easy
98
2
Market Yourself as the ``Expert''
100
1
A Steady Approach
101
4
Get Out There and Work It
105
22
Build a Strongly Connected Group of Strategic Alliances
106
21
Networking Is an Attitude
109
4
A Network Is Mandatory for Making It
113
3
Don't Leave Home Without Your Business Cards
116
2
Have I Told You What I've Done Lately?
118
2
A Niche and a Network
120
3
If the Hat Fits, Wear It
123
1
Self Promotion from the Personal Side
124
3
Building Your Unique Brand Recognition
127
22
Break the Mold, Then Shamelessly Promote Your Uniqueness
128
21
Capitalize on Your Uniqueness
131
3
The BITCH with Style
134
3
Discovering Your Core Essence
137
3
Seven Step Action Plan to Create a Marketing Brand
140
2
A Spy Is Born
142
2
Finding Your Specialization
144
2
A Brand New You with a Big Brand Bank Account!
146
3
Delivering Shamelessly Through the Mail
149
20
Get Out in Front of Your Target Audience On a Regular Basis and Don't Ever Step Reminding Them About Your Business
150
19
Bug `Em `Til They Buy or Die
152
3
Leave Bradcrumbs
155
2
Risk Reversal
157
2
One of My Biggest Losers
159
3
When You Hate to Cold Call
162
2
Postcards Carry a Big Message
164
1
Unique Mailers Demand Attention
165
1
Get Immediate Attention with Unique Direct Mail
166
3
Self Promotion with Newsletters
169
8
Publish a Newsletter
170
7
Shameless Self Promotion and the Art of Motorcycle Maintenance
171
2
Creatively Building a Mailing List
173
3
The Oh-My-Gosh List
176
1
Shameless Marketing On the Web
177
18
Embrace Technology and Market Yourself On the Web
178
17
Shameless Promotion Internet-Style
180
3
Saved by the Internet
183
4
You Have to Give in Order to Receive
187
2
Golf Guru Goes for the Gold
189
2
Sales Horror Stories
191
4
Lights, Camera, Action - You're ON!
195
20
Apply For and Win Awards
196
19
Woman of the Year
200
2
Much More than Your 15 Minutes of Fame
202
2
Magic Phrases to Use with the Media and What to Avoid
204
2
Applause! Applause!
206
3
Recycle This
209
2
The Luckiest Unlucky Man Alive
211
2
My Time to Shine
213
2
Fame, Fortune, and Your Name in Print
215
16
Write a Book
216
15
Five Promotions a Day
218
2
Bright Ideas Turn Around Author's Reviews
220
2
Fit to Cook
222
2
An Authentic Hawaiian Luau
224
2
Polite Persistence
226
3
13 Steps to Shamelessly Successful Self Promotion
229
2
References
231
6
Index
237